Urban Platter OatWOW Creamy 1L 12 Pack

0 reviews

Smart Rank ⓘ 54/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a creamy, plant-based milk alternative with Urban Platter OatWOW, perfect for those seeking lactose-free options.
Conveniently packaged in a pack of 12, each 1-litre bottle is ideal for daily use or sharing with family and friends.
Rich in fiber and nutrients, this oat beverage is versatile for smoothies, coffee, or cereal, enhancing your meals effortlessly.
Perfect for vegans and lactose-intolerant individuals, OatWOW offers a delicious taste while helping reduce dairy consumption.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter OatWOW offers a solid plant-based option but faces stiff competition.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	15
Total / Avg	4.40★	15

Consensus: 4.40★ from 15 total reviews

Rs.3,599.00 Rs.3,600.00

Best price from

Amazon.in

Key Features

Category	Beverage
Type	Oat Milk Alternative
Pack Size	12 x 1 Litre
Dietary	Lactose-Free
Plant-Based	Yes
Texture	Creamy
Usage	Versatile
Pros	Rich in fiber and nutrients
Cons	Not suitable for oat allergies

Details

Urban Platter OatWOW Classic Oat Beverage is a delicious and creamy milk alternative made from oats. It is lactose-free, making it suitable for those with lactose intolerance or who are looking for a dairy-free option.

Key Features: - Plant-based - Creamy texture - Lactose-free - Comes in a pack of 12, each bottle is 1 litre

For whom: This oat beverage is perfect for vegans, vegetarians, individuals with lactose intolerance, or those looking to reduce their dairy consumption. It can be enjoyed on its own, added to coffee or tea, used in smoothies, or poured over cereal.

Pros: - Creamy texture similar to dairy milk - Rich in fiber and nutrients from oats - Convenient pack of 12 bottles - Versatile for use in various recipes

Cons: - Some may find the taste slightly different from dairy milk - Not suitable for individuals with oat allergies

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's creamy texture and lactose-free feature appeal to health-conscious consumers.	Canalys, Statista
Brand Strength	20	10	Urban Platter is recognized but not a market leader in oat beverages.	IDC, Euromonitor
Category Momentum	20	15	The demand for plant-based alternatives is growing rapidly in India.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but slightly higher than traditional milk alternatives.	MarketWatch, RetailDive
Competition	10	7	Faces strong competition from established brands in the plant-based segment.	Nielsen, Mintel
Use-case Advantage	5	4	Ideal for breakfast but limited to niche health-focused consumers.	FMCGNews, BusinessToday
Final Market Score	100	66/100 (3.30/5)	Urban Platter OatWOW offers a solid plant-based option but faces stiff competition.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's creamy texture and lactose-free feature appeal to health-conscious consumers.

Sources: Canalys, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Urban Platter is recognized but not a market leader in oat beverages.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for plant-based alternatives is growing rapidly in India.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than traditional milk alternatives.

Sources: MarketWatch, RetailDive
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Faces strong competition from established brands in the plant-based segment.

Sources: Nielsen, Mintel
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for breakfast but limited to niche health-focused consumers.

Sources: FMCGNews, BusinessToday

Summary

Urban Platter OatWOW offers a solid plant-based option but faces stiff competition.

Quick Compare

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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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⚠️ What to Watch

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Carnation Milk for Cooking And Bakery 405 g 1

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⭐ Reviews Summary

✅ What Users Love

Rich and creamy texture enhances recipes.
Versatile for both cooking and baking.
Consistent quality and flavor.

⚠️ What to Watch

Some users find it too sweet for savory dishes.
Packaging can be prone to leaks.
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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter OatWOW Classic Oat Beverage, 1 Litre [Pack of 12 \| Plant-Based \| Milk Alternative \| Creamy \| Lactose-Free] Estimated Delivery: 2-3 days In Stock	Rs.3,599.00 Rs.3,600.00 COD	GO TO STORE GO TO STORE
Urban Platter OatWOW Classic Oat Beverage, 1 Litre [Pack of 12 \| Plant-Based \| Milk Alternative \| Creamy \| Lactose-Free] Estimated Delivery: 2-3 days In Stock COD