Urban Platter Kokum Syrup 700ml Refreshing & Natural Body c

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing and natural body coolant with Urban Platter Kokum Syrup, perfect for hot summer days.
  • Made with natural ingredients, this syrup offers a cooling effect and aids digestion without any additives.
  • Versatile in use, it can be enjoyed as a drink or added to cocktails for a unique flavor twist.
  • At just 400.00, this additive-free syrup is a healthy choice for those seeking a refreshing beverage option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Kokum Syrup is a strong contender in the health beverage segment but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 529
Total / Avg 4.10★ 529
Consensus: 4.10★ from 529 total reviews
Rs.380.00 Rs.400.00
Best price from Amazon.in Amazon.in
Key Features
Category Kokum Syrup
Volume 700ml
Key Ingredients Cumin/Jeera
Additives Additive-Free
Benefits Digestive Aid
Cooling Effect Yes
Usage Refreshing Drink or Cocktail Ingredient
Pros Natural and Refreshing
Cons Taste of Cumin/Jeera may be overpowering
Details
Urban Platter Kokum Syrup is a refreshing and natural body coolant that is made with cumin/jeera. This syrup also serves as a digestive aid and is free from any additives or preservatives.

Key Features: - Made with natural ingredients - Refreshing and cooling effect on the body - Can be used as a digestive aid - Free from additives and preservatives

This Kokum Syrup is perfect for those looking for a healthy and natural way to cool down during the hot summer months. It can also be enjoyed as a refreshing drink or added to cocktails for a unique twist.

Pros: - Natural and refreshing - Helps with digestion - Additive-free Cons: - Some may find the taste of cumin/jeera overpowering

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's natural ingredients and digestive benefits align well with consumer preferences. FMCG, MarketResearch
Brand Strength 20 10 Urban Platter is recognized for quality but faces stiff competition in the beverage space. IDC, Euromonitor
Category Momentum 20 15 The beverage category is growing rapidly in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but may be perceived as premium compared to local alternatives. Statista, BusinessToday
Competition 10 3 The market is crowded with established brands offering similar products at lower prices. MarketResearch, Euromonitor
Use-case Advantage 5 3 The product serves a niche market for health-focused beverages, limiting broader appeal. Mintel, Nielsen
Final Market Score 100 66/100 (3.30/5) Urban Platter Kokum Syrup is a strong contender in the health beverage segment but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's natural ingredients and digestive benefits align well with consumer preferences.
    Sources: FMCG, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Urban Platter is recognized for quality but faces stiff competition in the beverage space.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is growing rapidly in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but may be perceived as premium compared to local alternatives.
    Sources: Statista, BusinessToday
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market is crowded with established brands offering similar products at lower prices.
    Sources: MarketResearch, Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: The product serves a niche market for health-focused beverages, limiting broader appeal.
    Sources: Mintel, Nielsen
Summary
Urban Platter Kokum Syrup is a strong contender in the health beverage segment but faces competitive pricing challenges.

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Price Comparison

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Amazon.in More Detail

Rs.380.00 Rs.400.00

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Urban Platter Kokum Syrup, 700ml (Refreshing & Natural Body coolant with Cumin/Jeera | Digestive Aid | Additive-Free)

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Best price
Rs.380.00 Rs.400.00