Truely Pro Vegan Plant Protein 24g Protein Serving 4 Bn CFU Probiotics 3 Protein Sources Pea Brown Rice Moong Bean No Artificial Flavours THIRD PARTY TESTED 1 Serving Mango

Truely Pro Vegan Plant Protein is a high-quality protein powder that offers 24g of protein per serving. It also includes 4 billion CFU of probiotics to support gut health. The protein is sourced from three plant-based sources - pea, brown rice, and moong bean. There are no artificial flavors added to this product, and it has been third party tested for quality and purity.

This product is ideal for individuals following a vegan diet or looking to incorporate more plant-based protein into their diet. It is also suitable for those with dietary restrictions or allergies to dairy or soy. Truely Pro Vegan Plant Protein can be used as a post-workout recovery shake, added to smoothies, or used in baking recipes.

Pros: - High protein content per serving - Includes probiotics for gut health - No artificial flavors - Third-party tested for quality assurance Cons: - Some may find the taste of the mango flavor too strong - May be more expensive than other protein powders on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product aligns well with current consumer trends towards plant-based protein and probiotics.	Gartner, Statista
Brand Strength	20	10	Established brand reputation in the health and wellness sector.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for vegan protein products in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Kantar
Competition	10	6	Facing moderate competition from established and emerging vegan protein brands.	Forbes, BusinessToday
Use-case Advantage	5	5	Convenient single-serving packaging appeals to on-the-go consumers.	IRI
Final Market Score	100	66/100 (3.30/5)	Truely Pro Vegan Plant Protein is well-positioned in the growing Indian market for vegan protein products.

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