TRESemme Smooth and Shine Conditioner 190 ml

TRESemme Smooth and Shine Conditioner 190 ml

About Product: TRESemme Smooth and Shine Conditioner is specially formulated to help hydrate and nourish dry and frizzy hair. It contains vitamin H and silk protein that work together to give your hair a smooth and shiny finish.
Key Features: This conditioner helps to control frizz, detangle hair, and leave it feeling soft and manageable. It also adds a boost of shine to your locks, making them look healthier and more vibrant.
For whom: This conditioner is ideal for those with dry, frizzy, or damaged hair who are looking to improve the overall health and appearance of their locks. It is suitable for both men and women of all hair types.
Pros: The TRESemme Smooth and Shine Conditioner has a lightweight formula that won't weigh down your hair. It is also easy to rinse out and leaves a lasting shine without leaving any residue behind.
Cons: Some users may find the scent of this conditioner to be too strong for their liking. Additionally, those with very fine hair may find it to be a bit heavy for their hair type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The formulation of the conditioner meets the needs of Indian consumers for smooth and shiny hair.	BeautyInsider
Brand Strength	20	18	TRESemme is a well-established brand in India with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other popular conditioner brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses common hair concerns of Indian consumers effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	TRESemme Smooth and Shine Conditioner 190 ml is well-positioned in the Indian market with strong brand presence and competitive pricing.

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