TIGI Bed Head Colour Goddess Oil Infused Conditioner for Coloured Hair 200 ml

TIGI Bed Head Colour Goddess Oil Infused Conditioner for Coloured Hair 200 ml

TIGI Bed Head Colour Goddess Oil Infused Conditioner is specially formulated for coloured hair to help maintain vibrancy and shine. Infused with pro-vitamin B5, vitamin E, and essential oils, this conditioner helps to nourish and protect colour-treated hair.

Key Features: - Contains essential oils to nourish and hydrate hair - Helps to maintain colour vibrancy and shine - Formulated with pro-vitamin B5 and vitamin E to protect hair from damage

For whom: This conditioner is ideal for those with coloured hair who want to keep their hair looking vibrant and healthy. It is suitable for all hair types and can be used daily.

Pros: - Nourishes and hydrates hair - Helps to protect colour from fading - Leaves hair feeling soft and manageable

Cons: - Some users may find the scent too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for colored hair, meeting a key need in the market.	Euromonitor
Brand Strength	20	18	TIGI Bed Head is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail Gazette
Competition	10	0	Intense competition in the conditioner market segment, requiring strong differentiation.	MarketWatch
Use-case Advantage	5	3	Provides deep conditioning for colored hair, enhancing color vibrancy.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position TIGI Bed Head Colour Goddess Oil Infused Conditioner well in the Indian market.

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