The Whole Truth 12g Protein Bar Double Cocoa No Added Sugar All Natural

Key Features: - 12g of protein per bar - Double Cocoa flavor - No added sugar - All natural ingredients

For whom: - Individuals looking for a high-protein snack - Those who want a delicious and guilt-free treat - Anyone seeking a convenient and healthy on-the-go option

Pros: - High protein content for muscle recovery and satiety - Delicious double cocoa flavor without added sugar - All natural ingredients for a clean option

Cons: - May not be suitable for those with allergies to specific ingredients - Higher calorie content compared to other snack options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, no added sugar, and natural ingredients align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other protein bars in the market.	MarketWatch
Use-case Advantage	5	5	Convenient on-the-go snack option for health-conscious consumers.	Grocery Trends
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in growing health snack segment.

Factor	Rating (out of 5)	Notes
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