The Face Shop 2 Step Rice Water Bright Kit Rice Water Bright Foaming Face Wash 100ml Rice Water Bright Light Cleansing Oil 55ml

The Face Shop 2 Step Rice Water Bright Kit is a skincare set that includes a Rice Water Bright Foaming Face Wash and Rice Water Bright Light Cleansing Oil. These products work together to deeply cleanse the skin, leaving it nourished and radiant.

Key features of this kit include the use of rice water as a natural and gentle ingredient that effectively removes impurities and makeup residue without stripping the skin of its natural oils. The foaming face wash creates a rich lather that deeply cleanses pores, while the cleansing oil melts away makeup and sunscreen, leaving the skin refreshed and smooth.

This kit is suitable for all skin types, including sensitive skin. It is especially beneficial for those looking to achieve a brighter and more even complexion, as the rice water helps to brighten and even out skin tone.

Pros: - Deeply cleanses the skin without stripping it of its natural oils - Leaves the skin nourished, radiant, and refreshed - Helps to brighten and even out skin tone - Suitable for all skin types, including sensitive skin Cons: - Some may find the scent of rice water to be overpowering - The cleansing oil may feel slightly greasy for those with oily skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 2-step rice water brightening kit meets the trend for multi-step skincare routines in India.	Kantar
Brand Strength	20	10	The Face Shop is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for brightening skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening skincare kits in the Indian market.	GfK
Competition	10	6	Facing competition from other popular brightening skincare brands in India.	IRI
Use-case Advantage	5	5	Convenient 2-step process saves time and effort for Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	The Face Shop 2 Step Rice Water Bright Kit is well-positioned in the growing Indian market for brightening skincare products.

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