The Earth Collective Cleansing Conditioner Co Wash Mild 2 in 1 Shampoo and Conditioner for Dry Frizzy Wavy and Curly Hair Helps Damaged Hair Non Foaming Suitable for All Hair Types 200ml

The Earth Collective Cleansing Conditioner Co Wash Mild 2 in 1 Shampoo and Conditioner for Dry Frizzy Wavy and Curly Hair Helps Damaged Hair Non Foaming Suitable for All Hair Types 200ml

The Earth Collective Cleansing Conditioner is a mild 2-in-1 shampoo and conditioner specifically formulated for dry, frizzy, wavy, and curly hair.

Key Features: - Helps repair damaged hair - Non-foaming formula - Suitable for all hair types - Comes in a 200ml size

For whom: This cleansing conditioner is perfect for those with dry, frizzy, wavy, and curly hair who are looking to repair damage and improve the overall health of their hair.

Pros: - 2-in-1 formula saves time and money - Helps to improve hair health and reduce frizz - Suitable for all hair types

Cons: - Non-foaming formula may take some getting used to for those accustomed to traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for dry, frizzy, wavy, and curly hair types, addressing common issues	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in hair care	Brandwatch
Category Momentum	20	15	Growing demand for 2-in-1 hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar 2-in-1 products in the market	Nielsen
Competition	10	0	Intense competition in the conditioner market segment, requires strategic differentiation	Kantar
Use-case Advantage	5	3	Provides convenience and time-saving benefits for busy consumers	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 conditioner for diverse hair types in a competitive market

Factor	Rating (out of 5)	Notes
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