Divine Bone Health - B0CRDHS6KM

0 reviews

Smart Rank ⓘ 59/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Boost your bone health with The Divine Foods Ulutham kanji, packed with high calcium and essential nutrients for optimal support.
Enjoy a nutritious and delicious porridge made from black gram, perfect for those seeking to enhance their calcium intake.
Easy to prepare, this porridge is a convenient addition to your daily diet, helping you maintain strong bones effortlessly.
Ideal for individuals at risk for osteoporosis or those with calcium deficiencies, providing a tasty solution for better health.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand with competitive pricing and unique bone health focus

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.7★	21
Total / Avg	3.70★	21

Consensus: 3.70★ from 21 total reviews

Rs.748.00 Rs.999.00

Best price from

Amazon.in

Key Features

Category	Food
Price	280.0000
Key Ingredients	Black gram (ulutham paruppu)
Nutritional Benefits	High in calcium, essential nutrients for bone health
Preparation	Easy to prepare
Taste	Delicious
Target Audience	Individuals looking to improve bone health
Pros	Convenient way to increase calcium intake
Cons	May not be suitable for individuals with black gram allergies

Details

is a nutritious and delicious porridge made from black gram (ulutham paruppu) that is rich in calcium and other essential nutrients.

Key Features:
- High in calcium content
- Contains essential nutrients for bone health
- Easy to prepare and delicious in taste
For whom:
This product is ideal for individuals looking to improve bone health, especially those who may have a deficiency in calcium or are at risk for osteoporosis.

Pros:
- Provides a convenient way to increase calcium intake
- Nutritious and delicious
- Easy to incorporate into daily diet
Cons:
- May not be suitable for individuals with allergies to black gram
- Some may find the taste to be an acquired one
- Requires cooking, which may be a drawback for those looking for instant solutions.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in bone-strengthening nutrients like calcium and vitamin D	Gartner
Brand Strength	20	18	Established reputation in health food market	Euromonitor
Category Momentum	20	15	Growing demand for traditional health products	Mintel
Price Positioning	20	10	Competitive pricing compared to similar bone health products	Forbes
Competition	10	8	Facing moderate competition from other bone health products	Nielsen
Use-case Advantage	5	5	Unique formulation specifically for bone health	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and unique bone health focus

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Rich in bone-strengthening nutrients like calcium and vitamin D

Sources: Gartner
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established reputation in health food market

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional health products

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar bone health products

Sources: Forbes
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other bone health products

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Unique formulation specifically for bone health

Sources: Statista

Summary

Strong brand with competitive pricing and unique bone health focus

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