The Derma Co 2 Cica Glow Daily Face Wash with Tranexamic Acid Licorice Extract for Glowing Skin Makes Skin Glow Evens Skin Tone For All Skin Types 100ml

About Product: The Derma Co 2 Cica Glow Daily Face Wash is a gentle yet effective formula that helps in making your skin glow while evening out the skin tone. It is suitable for all skin types and comes in a convenient 100ml size.

Key Features: This face wash contains Tranexamic Acid and Licorice Extract, which are known for their brightening properties. They help in reducing dark spots, pigmentation, and uneven skin tone, giving you a radiant complexion.

For whom: This face wash is suitable for anyone looking to achieve glowing skin and even out their skin tone. It is safe for all skin types, including sensitive skin.

Pros: - Brightens and evens out skin tone - Suitable for all skin types - Contains effective ingredients like Tranexamic Acid and Licorice Extract - Helps reduce dark spots and pigmentation

Cons: - Some users may find the formula a bit drying - May not provide drastic results for severe pigmentation or dark spots

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to diverse skin types.	Vogue India
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both established and emerging skincare brands.	Beauty Insider
Use-case Advantage	5	5	Addresses multiple skin concerns in a single product.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian skincare market with competitive pricing and innovative ingredients.

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