The Body Shop Rainforest Coconut Hair Oil 200ml

The Body Shop Rainforest Coconut Hair Oil 200ml

The Body Shop Rainforest Coconut Hair Oil is a lightweight, non-greasy formula that nourishes and conditions hair without weighing it down.

Key Features: - Enriched with community trade organic virgin coconut oil - Helps to smooth and add shine to hair - Can be used as a pre-shampoo treatment or leave-in conditioner

For whom: This hair oil is perfect for those with dry, damaged, or frizzy hair looking for a natural and effective way to improve the health and appearance of their locks.

Pros: - Leaves hair feeling soft and manageable - Pleasant coconut scent - Cruelty-free and vegan

Cons: - Some may find the price point to be on the higher side - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil is a popular ingredient in Indian hair care due to its nourishing properties.	Vogue, Elle
Brand Strength	20	18	The Body Shop is a well-established brand known for quality and sustainability.	Brand Finance, Forbes
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	Business Today, Moneycontrol
Competition	10	0	Intense competition in the Indian hair oil market from both local and international brands.	Livemint, Business Standard
Use-case Advantage	5	3	Offers deep conditioning benefits suitable for dry and damaged hair types.	Femina
Final Market Score	100	66/100 (3.30/5)	A premium coconut hair oil with strong brand reputation and good market fit.

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