The Body Shop Oils of Life Intensely Revitalising Cream 50 ML For Mature Skin Helps Skin Feel Revitalised Vegan

The Body Shop Oils of Life Intensely Revitalising Cream 50 ML For Mature Skin Helps Skin Feel Revitalised Vegan

The Body Shop Oils of Life Intensely Revitalising Cream is a luxurious skincare product designed for mature skin. Made with a blend of three precious seed oils and seven essential oils, this cream helps to revitalize and nourish the skin, leaving it feeling smoother and more radiant.

Key Features: - Contains a blend of three precious seed oils (black cumin seed oil, rosehip seed oil, and camellia seed oil) - Enriched with seven essential oils (lavender, rosemary, geranium, orange peel, marjoram, roman chamomile, and lavender oils) - Vegan and cruelty-free formula - Dermatologically tested - Suitable for mature skin

For whom: This cream is ideal for those with mature skin who are looking to revitalize and nourish their complexion. It is suitable for all skin types and can be used as part of a daily skincare routine.

Pros: - Luxurious formula that leaves the skin feeling smoother and more radiant - Contains a blend of precious seed oils and essential oils - Vegan and cruelty-free - Dermatologically tested

Cons: - May be a bit pricey for some consumers - Scent may not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's focus on mature skin and vegan ingredients aligns well with current market trends in India.	Vogue
Brand Strength	20	15	The Body Shop is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	10	Body creams are a popular skincare category in the Indian market.	Mintel
Price Positioning	20	10	The pricing of the product is competitive compared to similar offerings in the Indian market.	Retail Today
Competition	10	6	While facing competition, the unique selling points of the product set it apart in the Indian body creams market.	Cosmopolitan
Use-case Advantage	5	5	The product's claim of helping skin feel revitalized appeals to the target demographic of mature skin consumers in India.	Elle
Final Market Score	100	66/100 (3.30/5)	The Body Shop Oils of Life Cream is well-positioned in the Indian body creams market with its focus on mature skin and vegan ingredients.

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