NIVEA Creme All Season Multi Purpose Cream 200ml

NIVEA Creme All Season Multi Purpose Cream 200ml

NIVEA Creme is a versatile and multi-purpose cream that can be used all year round to keep your skin hydrated and nourished. Whether it's cold and dry in the winter or hot and humid in the summer, this cream is the perfect companion for all seasons.

Key Features: - Provides intensive moisture to dry skin - Helps to soften and smooth rough skin - Can be used on face, body, and hands - Suitable for all skin types - Dermatologically tested

For whom: NIVEA Creme is suitable for anyone looking for a versatile and reliable cream to keep their skin moisturized and healthy throughout the year. It is especially beneficial for those with dry or rough skin who need extra hydration and nourishment.

Pros: - Rich and creamy formula - Absorbs quickly into the skin - Long-lasting hydration - Multi-purpose use - Affordable price

Cons: - May feel slightly greasy on oily skin types - Scent may be strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The multi-purpose nature of the cream meets diverse consumer needs.	Euromonitor
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body creams are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both local and international body cream brands.	Kantar
Use-case Advantage	5	5	Versatile cream suitable for all seasons and various skin types.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	NIVEA Creme 200ml scores well in the Indian body cream market due to its brand strength, versatile features, and competitive pricing.

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