Thakur Rogan Dimage Roshan Hair Oil 400 ml

Thakur Rogan Dimage Roshan Hair Oil 400 ml

Thakur Rogan Dimage Roshan Hair Oil is a natural hair oil formulated with traditional Ayurvedic ingredients to promote hair growth and maintain healthy hair.

Key Features:
1. Enriched with potent herbs like amla, hibiscus, brahmi, and bhringraj.
2. Helps nourish the scalp, strengthen hair roots, and prevent hair fall.
3. Contains no harmful chemicals or artificial fragrances.
4. Suitable for all hair types.
For whom:
Thakur Rogan Dimage Roshan Hair Oil is suitable for men and women looking to improve the overall health and appearance of their hair.

Pros:
1. Natural ingredients that promote hair growth.
2. Helps strengthen hair and reduce breakage.
3. Pleasant herbal fragrance.
Cons:
1. May feel slightly greasy if applied in excess.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Rogan and Dimage for hair nourishment.	Cosmetics Business
Brand Strength	20	18	Established brand with loyal customer base and positive reputation.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established and emerging hair oil brands.	Euromonitor
Use-case Advantage	5	5	Addresses common hair issues like dullness and dryness effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient positioning, competitive pricing, facing tough competition.

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