Surf Excel Matic Tough Stains 5L

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Specially formulated for top load washing machines, ensuring optimal cleaning performance for your laundry needs.
Effectively removes tough dried stains in just one wash, saving you time and effort on laundry day.
Convenient 5L refill pouch allows for easy pouring directly into your washing machine, reducing mess and hassle.
An economical choice for families, this detergent eliminates the need for pre-treating and scrubbing, making laundry easier.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Surf Excel Matic Top Load Liquid Detergent 5L Refill Pouch holds strong in competitive Indian laundry market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	403
Total / Avg	4.60★	403

Consensus: 4.60★ from 403 total reviews

Rs.589.00 Rs.820.00

Best price from

Amazon.in

Key Features

Category	Liquid Detergent
Volume	5L
Formulation	Top Load
Stain Removal	Tough Dried Stains
Usage	Pour directly into washing machine
Pros	Removes stains without pre-treating
Pros	Saves time and effort
Cons	Not suitable for front load machines
Cons	Some prefer pre-measured pods

Details

Key Features: - Specially formulated for top load washing machines - Removes tough dried stains in just one wash - Comes in a convenient 5L refill pouch - Easy to use, just pour directly into the washing machine

For Whom: This product is perfect for individuals or families who have top load washing machines and struggle with tough, dried stains on their clothes.

Pros: - Effectively removes tough stains without the need for pre-treating - Saves time and effort by eliminating the need for scrubbing - Economical option with the 5L refill pouch

Cons: - May not be suitable for front load washing machines - Some users may prefer the convenience of pre-measured detergent pods

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for top load washing machines enhance user experience	Livemint, Financial Express
Brand Strength	20	18	Strong brand reputation and trust in the detergent segment	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for laundry products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Business Today, Financial Chronicle
Competition	10	0	Intense competition from established and new detergent brands	Business Standard, Hindustan Times
Use-case Advantage	5	3	Effective in removing tough dried stains in washing machines	The Times of India
Final Market Score	100	66/100 (3.30/5)	Surf Excel Matic Top Load Liquid Detergent 5L Refill Pouch holds strong in competitive Indian laundry market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Tailored features for top load washing machines enhance user experience

Sources: Livemint, Financial Express
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand reputation and trust in the detergent segment

Sources: Economic Times, Hindu Business Line
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for laundry products in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market

Sources: Business Today, Financial Chronicle
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition from established and new detergent brands

Sources: Business Standard, Hindustan Times
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Effective in removing tough dried stains in washing machines

Sources: The Times of India

Summary

Surf Excel Matic Top Load Liquid Detergent 5L Refill Pouch holds strong in competitive Indian laundry market.

Quick Compare

Surf Excel Matic Tough Stains 5L

Rs.820.00

⭐ Reviews Summary

✅ What Users Love

Effectively removes tough dried stains
Convenient refill pouch reduces plastic waste
Designed specifically for top load washing machines

⚠️ What to Watch

May require multiple washes for stubborn stains
Some users find the scent too strong
Higher price point compared to powder detergents

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Some users may find the patches too slippery
Not suitable for sensitive skin types
Results may vary for different individuals

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⭐ Reviews Summary

✅ What Users Love

Effective in brightening and enhancing skin glow
Gentle exfoliation suitable for all skin types
Includes a peel-off mask that is easy to use

⚠️ What to Watch

Some users experienced skin irritation or allergic reactions
Results may vary; not all users see significant improvement
Peel-off mask can be difficult to remove for some

Fast Up BCAA Boost 450gm

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✅ What Users Love

Great taste of blueberry flavor
Effective for pre, post, and intra workout
Contains a good mix of BCAAs and other essential ingredients

⚠️ What to Watch

Some users found the price to be on the higher side
Mixability could be improved
Not suitable for those with certain dietary restrictions

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Surf Excel Matic Top Load Liquid Detergent 5L Refill Pouch Specially designed to remove Tough Dried Stains 1st time in Washing Machine In Stock	Rs.589.00 Rs.820.00 COD	GO TO STORE GO TO STORE
Surf Excel Matic Top Load Liquid Detergent 5L Refill Pouch Specially designed to remove Tough Dried Stains 1st time in Washing Machine In Stock COD