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Surf Excel Matic Stain Removal 500ml 500 Ml

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Surf Excel Matic Stain Removal 500ml 500 Ml
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Designed specifically for front load machines, ensuring optimal performance and stain removal for your laundry needs.
  • Effectively tackles 100 tough stains, making it ideal for households that require powerful cleaning solutions.
  • Convenient 500ml bottle size allows for easy handling and storage, perfect for regular use in your laundry routine.
  • While slightly pricier than regular detergents, its specialized formula delivers superior cleaning results for front load washers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Surf Excel Matic Liquid Detergent is well-positioned in the Indian market with strong brand reputation and tailored features for front load machines.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 948
Total / Avg 4.40★ 948
Consensus: 4.40★ from 948 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective stain removal for tough stains.
  • Designed specifically for front load washing machines.
  • Convenient liquid form for easy use.

⚠️ What to Watch

  • Higher price compared to regular detergents.
  • May require more product for heavily soiled clothes.
  • Some users report a strong fragrance that may not be preferred.
Rs.120.00 Rs.150.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Model B01FQC52YK
Price 150.0000
Volume 500 ml
Stain Removal 100 tough stains
Formulation Front load machines
Packaging Single count
Details
Key Features: - Specially designed for front load machines - Removes 100 tough stains effectively - Comes in a convenient 500ml bottle - One count

For whom: This Surf Excel Matic Liquid Detergent is perfect for individuals who own front load washing machines and struggle with tough stain removal.

Pros: - Specifically formulated for front load machines - Effectively removes stubborn stains - Convenient packaging size - Comes in a single count

Cons: - May not be suitable for top load washing machines - Slightly pricier compared to regular detergents

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for front load machines with focus on tough stain removal. TOI, NDTV
Brand Strength 20 15 Strong brand reputation and trust in the detergent category. Hindu, Business Today
Category Momentum 20 10 High demand for laundry products in Indian market. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the market. Livemint, Business Standard
Competition 10 6 Facing competition from other established detergent brands in the market. Financial Express, India Today
Use-case Advantage 5 5 Addresses specific needs of front load machine users for effective cleaning. Economic Times
Final Market Score 100 66/100 (3.30/5) Surf Excel Matic Liquid Detergent is well-positioned in the Indian market with strong brand reputation and tailored features for front load machines.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for front load machines with focus on tough stain removal.
    Sources: TOI, NDTV
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong brand reputation and trust in the detergent category.
    Sources: Hindu, Business Today
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: High demand for laundry products in Indian market.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Livemint, Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established detergent brands in the market.
    Sources: Financial Express, India Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of front load machine users for effective cleaning.
    Sources: Economic Times
Summary
Surf Excel Matic Liquid Detergent is well-positioned in the Indian market with strong brand reputation and tailored features for front load machines.

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Price Comparison

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Surf Excel Matic Liquid Detergent Front Load Specially Designed For 100 Tough Stain Removal In Front Load Machines 500 Ml 1 Count

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