SUPERCOAT Purina Adult Dry Dog Food, 1+ Years, with Chicken, Smartblend Precise Nutrition for Whole Body Health, No Artificial Colours & Flavours, 2.5Kg, Bag

Key Features: - Specifically formulated for adult dogs aged 1 year and above - Made with real chicken as the #1 ingredient - Smartblend formula for precise nutrition to support whole body health - Contains no artificial colours or flavours - Comes in a convenient 2.5kg bag for easy storage and portioning

For whom: This product is ideal for dog owners with adult dogs aged 1 year and above who want to provide their pets with a balanced and nutritious diet that supports their overall health and well-being.

Pros: - Real chicken as the main ingredient provides high-quality protein - Smartblend formula ensures precise nutrition for optimal health - No artificial colours or flavours make it a healthier choice for your dog - Convenient packaging allows for easy storage and portion control

Cons: - Some dogs with specific dietary needs or sensitivities may not tolerate this formula well - The 2.5kg bag may not be enough for larger dog breeds or multiple pets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced nutrition with no artificial colors or flavors is a key requirement for dog owners.	Euromonitor
Brand Strength	20	18	Purina is a well-established brand known for quality pet food.	Mintel
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the quality offered in the market.	GfK
Competition	10	10	Facing competition from other established premium dog food brands.	Nielsen
Use-case Advantage	5	3	Tailored for adult dogs' nutritional needs, suitable for daily feeding.	Canalys
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium dog food in a growing market segment.

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