Sunsilk Lusciously Thick and Long Conditioner 180ml

Sunsilk Lusciously Thick and Long Conditioner 180ml

Sunsilk Lusciously Thick and Long Conditioner is formulated to nourish and strengthen hair, promoting healthy growth and length retention.

Key Features: - Enriched with keratin yoghurt complex to boost hair thickness - Contains biotin to promote hair growth - Leaves hair soft, smooth, and manageable - Helps prevent split ends and breakage

For whom: This conditioner is perfect for those with thin or brittle hair looking to add thickness and promote growth.

Pros: - Lightweight formula that won't weigh hair down - Pleasant scent - Affordable price point - Helps improve hair texture over time

Cons: - Some users may find the conditioner too rich for their hair type - May not provide enough moisture for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for thick and long hair, meeting consumer needs.	Beauty Insider
Brand Strength	20	15	Sunsilk is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced within the conditioner market segment.	Retail360
Competition	10	6	Facing competition from other popular conditioner brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses specific concerns of thick and long hair.	Vogue
Final Market Score	100	66/100 (3.30/5)	Sunsilk Lusciously Thick and Long Conditioner 180ml is well-positioned in the Indian market for thick and long hair care.

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