Sunny Health Fitness Dark Brown Hair Color Pack of 4 X 20 g

About Product: This pack of 4 X 20 g dark brown hair color is designed to give you a vibrant and long-lasting color. It is made with high-quality ingredients to provide your hair with a natural-looking and shiny finish.

Key Features: - Pack of 4 X 20 g dark brown hair color - Long-lasting and vibrant color - Made with high-quality ingredients - Provides a natural-looking and shiny finish

For whom: This hair color is suitable for anyone looking to change or enhance their hair color with a dark brown shade. It is easy to use at home and is great for those who prefer DIY hair coloring.

Pros: - Vibrant and long-lasting color - Easy to use at home - Natural-looking and shiny finish - Pack of 4 for multiple applications Cons: - May require multiple applications for desired results - Color may vary depending on starting hair color and texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient pack size and easy application for at-home use.	Nielsen
Brand Strength	20	15	Established brand with positive reputation in the hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	5	Addresses the need for a quick and effective hair coloring solution.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and convenient features in a growing market segment.

Factor	Rating (out of 5)	Notes
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