Britannia Digestive 250g
Smart Rank ⓘ
75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High fiber content aids digestion and promotes fullness
- No artificial colors or preservatives for a natural snack
- Enriched with essential vitamins and minerals for nutrition
- Delicious, crunchy texture perfect with tea or coffee
Market-Based Score (India)
66/100 (3.30/5)
Decent Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 6,565 |
Total / Avg | 4.40★ | 6,565 |
Consensus:
4.40★ from 6,565 total reviews
Key Features
Category | Biscuits |
---|---|
Weight | 250g |
Fiber | High |
Trans-Fat | Free |
Vitamins & Minerals | Enriched |
Artificial Colors | No |
Preservatives | No |
Texture | Crunchy |
Details
Britannia NutriChoice Digestive biscuits are a popular choice for those looking for a healthier snack option. Made with whole wheat flour, these biscuits are a good source of dietary fiber and are trans-fat free. They are also enriched with essential vitamins and minerals, making them a nutritious choice for those looking to maintain a balanced diet.
Key features of Britannia NutriChoice Digestive biscuits include their high fiber content, which helps to regulate digestion and keep you feeling full for longer. They also contain no artificial colors or preservatives, making them a natural and wholesome snacking option. Additionally, these biscuits have a delicious, crunchy texture that makes them a satisfying treat to enjoy with tea or coffee.
Britannia NutriChoice Digestive biscuits are suitable for individuals of all ages who are looking for a healthier alternative to traditional biscuits. Whether you're looking to support your digestive health, maintain a balanced diet, or simply enjoy a tasty snack, these biscuits are a versatile option that can be enjoyed at any time of day.
Pros: - High fiber content - Trans-fat free - Enriched with essential vitamins and minerals - No artificial colors or preservatives - Crunchy texture
Cons: - Some may find the taste slightly bland compared to other biscuit options - May not be suitable for those with allergies to wheat or gluten
Key features of Britannia NutriChoice Digestive biscuits include their high fiber content, which helps to regulate digestion and keep you feeling full for longer. They also contain no artificial colors or preservatives, making them a natural and wholesome snacking option. Additionally, these biscuits have a delicious, crunchy texture that makes them a satisfying treat to enjoy with tea or coffee.
Britannia NutriChoice Digestive biscuits are suitable for individuals of all ages who are looking for a healthier alternative to traditional biscuits. Whether you're looking to support your digestive health, maintain a balanced diet, or simply enjoy a tasty snack, these biscuits are a versatile option that can be enjoyed at any time of day.
Pros: - High fiber content - Trans-fat free - Enriched with essential vitamins and minerals - No artificial colors or preservatives - Crunchy texture
Cons: - Some may find the taste slightly bland compared to other biscuit options - May not be suitable for those with allergies to wheat or gluten
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High fiber content and whole wheat flour align with health-conscious consumer trends | Business Today, The Hindu |
Brand Strength | 20 | 18 | Britannia is a trusted brand in the Indian snack industry | Business Standard, Livemint |
Category Momentum | 20 | 15 | Growing demand for healthy snacks in Indian market | Mint, ET |
Price Positioning | 20 | 10 | Competitively priced compared to similar healthy snack options | Economic Times, Business Insider |
Competition | 10 | 0 | Intense competition in the healthy snack segment may impact market share | ET, Business Today |
Use-case Advantage | 5 | 3 | Convenient 250g pack size suitable for on-the-go snacking | Mint, Business Standard |
Final Market Score | 100 | 66/100 (3.30/5) | Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High fiber content and whole wheat flour align with health-conscious consumer trendsSources: Business Today, The Hindu -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Britannia is a trusted brand in the Indian snack industrySources: Business Standard, Livemint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for healthy snacks in Indian marketSources: Mint, ET -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar healthy snack optionsSources: Economic Times, Business Insider -
Competition 0/10
Weight: 10Contribution: 0Rationale: Intense competition in the healthy snack segment may impact market shareSources: ET, Business Today -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Convenient 250g pack size suitable for on-the-go snackingSources: Mint, Business Standard
Summary
Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market
Quick Compare

Rs.70.00
⭐ Reviews Summary
✅ What Users Love
- Tasty and satisfying snack option.
- High fiber content promotes digestive health.
- Convenient packaging for on-the-go consumption.
⚠️ What to Watch
- Some users find it too crumbly.
- Higher price compared to similar products.
- Limited flavor variety available.

Rs.200.00
⭐ Reviews Summary
✅ What Users Love
- Delicious chocolate chip flavor
- Crispy texture with a satisfying crunch
- Convenient packaging for sharing or snacking
⚠️ What to Watch
- Some batches may have inconsistent cookie size
- Occasional complaints about excessive sweetness
- Packaging may not be resealable, affecting freshness

Rs.30.00
⭐ Reviews Summary
✅ What Users Love
- Light and crispy texture, perfect for tea time.
- Contains added iron and vitamins, promoting health.
- Family pack size offers good value for money.
⚠️ What to Watch
- Some find the taste too bland or plain.
- Packaging may not be resealable, affecting freshness.
- Contains added sugar, which may not appeal to health-conscious consumers.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Britannia NutriChoice Digestive 250g Estimated Delivery: 2-3 days
In Stock
|
Rs.66.00 Rs.70.00 COD
|
GO TO STORE GO TO STORE |
Britannia NutriChoice Digestive 250g Estimated Delivery: 2-3 days
In Stock
COD
|