Bath Body Works Into the Night Body Cream Body Fragrance Cream For Women 226g With Shea Butter 24 Hour Mositure Body Cream
Smart Rank ⓘ
68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Indulge in luxurious scent of dark berries, jasmine, & amber
- Get 24-hour moisture with shea butter for soft, smooth skin
- Perfect for women who love pampering with luxurious skincare
- Feel confident & ready for the night with enchanting fragrance
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position 'Into the Night Body Cream' well in the growing Indian premium body cream market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 86 |
| Total / Avg | 4.40★ | 86 |
Consensus:
4.40★ from 86 total reviews
Rs.895.00 Rs.895.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Body Cream |
|---|---|
| Weight | 226g |
| Key Ingredients | Shea Butter |
| Moisture Duration | 24 Hours |
| Fragrance | Into the Night |
| Pros | Rich, nourishing formula |
| Cons | May be too strong for sensitive skin |
| Price | 2199.0000 |
Details
Bath Body Works Into the Night Body Cream Body Fragrance Cream For Women 226g With Shea Butter 24 Hour Mositure Body Cream
Indulge in the luxurious scent of Bath & Body Works Into the Night Body Cream. This rich body fragrance cream is designed for women who want to nourish and hydrate their skin while enveloping themselves in a captivating scent.Key Features:
- Enriched with shea butter for intense hydration
- Infused with the captivating Into the Night fragrance
- Provides 24-hour moisture for soft, smooth skin
For those looking to elevate their daily skincare routine with a touch of luxury, this body cream is a perfect choice. Whether you're getting ready for a special occasion or simply pampering yourself, the Into the Night Body Cream will leave your skin feeling pampered and smelling divine.
Pros:
- Rich, nourishing formula for dry skin
- Long-lasting fragrance that lingers throughout the day
- Convenient packaging for on-the-go use
Cons:
- May be too strong for those sensitive to fragrance
- More expensive than some other body creams on the market
- Limited availability in some regions
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Shea butter and 24-hour moisturizing align well with Indian consumers' preferences for nourishing body creams. | Kantar |
| Brand Strength | 20 | 18 | Bath & Body Works is a well-known brand with strong appeal to Indian consumers. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for premium body creams in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium body creams in the Indian market. | GfK |
| Competition | 10 | 8 | Facing moderate competition from other established premium body cream brands in India. | IRI |
| Use-case Advantage | 5 | 5 | Offers long-lasting hydration suitable for Indian climate and lifestyle. | Nielsen |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position 'Into the Night Body Cream' well in the growing Indian premium body cream market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Shea butter and 24-hour moisturizing align well with Indian consumers' preferences for nourishing body creams.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Bath & Body Works is a well-known brand with strong appeal to Indian consumers.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium body creams in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium body creams in the Indian market.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other established premium body cream brands in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers long-lasting hydration suitable for Indian climate and lifestyle.Sources: Nielsen
Summary
Strong brand and feature fit position 'Into the Night Body Cream' well in the growing Indian premium body cream market.
Quick Compare
Rs.2,199.00
⭐ Reviews Summary
✅ What Users Love
- Rich, moisturizing formula with shea butter
- Long-lasting fragrance that stays throughout the day
- Absorbs quickly without leaving a greasy residue
⚠️ What to Watch
- Fragrance may be too strong for some users
- Higher price point compared to similar products
- Some users experienced skin irritation or allergies
Rs.2,199.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Moisturizes well
- Absorbs quickly
⚠️ What to Watch
- Some find the scent too strong
- May be too thick for some
- Packaging could be improved
Rs.1,595.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight and non-greasy formula
- Pleasant and long-lasting fragrance
- Moisturizes skin effectively without irritation
⚠️ What to Watch
- Scent may be too strong for some users
- Price point considered high for the quantity
- Some users report it doesn't absorb well on very dry skin
Rs.420.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes dead skin and dirt
- Pleasant coffee and coconut scent
- Suitable for all skin types without irritation
⚠️ What to Watch
- Can be messy to use
- May require frequent application for best results
- Some users experienced dryness after use
Where to Buy
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