WOW Brightening Vitamin C Serum 30ml 30 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Boost collagen and elastin with WOW Skin Science's Vitamin C Face Serum for effective anti-aging and skin repair.
  • Combat dark circles and fine lines while promoting a glowing complexion with this powerful, brightening serum.
  • Enjoy deep hydration and rejuvenation for all skin types, free from harsh chemicals for a gentle touch.
  • Achieve radiant skin with a high concentration of Vitamin C, known for its brightening and antioxidant properties.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position the product well in the growing Indian anti-aging skincare market.
Rs.419.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Name WOW Skin Science Brightening 20 Vitamin C Face Serum
Volume 30 ml
Key Ingredients Vitamin C
Benefits Boosts collagen and elastin, Anti-aging, Brightening, Hydrating
Skin Type All skin types
Cruelty-Free Yes
Chemical-Free Yes
Price 699.0000
Details
The WOW Skin Science Brightening 20 Vitamin C Face Serum is a powerful serum that helps to boost collagen and elastin in the skin for anti-aging benefits. It is specifically formulated to repair dark circles, fine lines, and promote a glowing complexion. This serum also helps to hydrate the skin, leaving it looking and feeling rejuvenated.

Key features of this product include its high concentration of Vitamin C, which is known for its brightening and antioxidant properties. The serum is also free from harsh chemicals and is suitable for all skin types.

This serum is ideal for anyone looking to combat signs of aging such as fine lines and dark circles, as well as those wanting to achieve a more radiant complexion. It is also suitable for those with dry or dehydrated skin, as it provides a boost of hydration.

Pros of the WOW Skin Science Brightening 20 Vitamin C Face Serum include its powerful anti-aging benefits, ability to brighten the skin, and hydrating properties. The serum is also cruelty-free and free from harsh chemicals.

Cons of this product may include a higher price point compared to other serums on the market, as well as the potential for sensitivity in those with very reactive skin.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin C and collagen-boosting properties align well with current consumer preferences for skincare products. Euromonitor
Brand Strength 20 18 WOW Skin Science is a well-known brand with a strong presence in the Indian market. Brandwatch
Category Momentum 20 15 Growing demand for anti-aging skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar vitamin C serums in the market. Gartner
Competition 10 8 Facing competition from other established vitamin C serums in the market. Forbes
Use-case Advantage 5 5 Addresses multiple skin concerns like dark circles, fine lines, and hydration in one product. Statista
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position the product well in the growing Indian anti-aging skincare market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin C and collagen-boosting properties align well with current consumer preferences for skincare products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: WOW Skin Science is a well-known brand with a strong presence in the Indian market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for anti-aging skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar vitamin C serums in the market.
    Sources: Gartner
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established vitamin C serums in the market.
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple skin concerns like dark circles, fine lines, and hydration in one product.
    Sources: Statista
Summary
Strong brand and feature fit position the product well in the growing Indian anti-aging skincare market.

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Price Comparison

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WOW Skin Science Brightening 20 Vitamin C Face Serum Boost Collagen and Elastin for Anti aging Skin Repair For Dark Circles Fine Lines Glowing Skin Hydrates 30 ml

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Rs.419.00 Rs.699.00