PHD Bright Serum - 30ml 30 ml

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PHD Bright Serum - 30ml 30 ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Targets pigmentation and dark spots for a more even complexion
  • Formulated by global dermatologists for effective results
  • Suitable for all skin types, lightweight, and easily absorbed
  • Ideal for both men and women looking to brighten their skin

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned depigmentation serum with strong brand and ingredient fit

⭐ Reviews Summary

✅ What Users Love

  • Effective in reducing dark spots and pigmentation over time.
  • Lightweight formula absorbs quickly without leaving a greasy residue.
  • Contains beneficial ingredients like Niacinamide and Tyrobright, praised for their skin-enhancing properties.

⚠️ What to Watch

  • Results may take longer than expected for some users.
  • Some users experienced mild irritation or breakouts initially.
  • Price point considered high compared to similar products on the market.
Rs.539.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Type Serum
Volume 30 ml
Key Ingredients Alpha Arbutin, Tyrobright, Niacinamide
Target Dark Spots, Pigmentation
Suitable For Men and Women
Formulation Lightweight
Dermatologist Approved Yes
Details

The PHD 2 Alpha Arbutin Depigmentation Serum is a highly effective product designed to target pigmentation and dark spots on the skin. It contains potent ingredients like Alpha Arbutin, Tyrobright, and Niacinamide that work together to lighten and brighten the skin.

Key Features:
- Formulated by global dermatologists
- Contains Alpha Arbutin, Tyrobright, and Niacinamide
- Targets pigmentation and dark spots
- Suitable for both men and women
- Comes in a convenient 30ml bottle

This serum is suitable for anyone looking to improve the appearance of pigmentation and dark spots on their skin. Whether you have sun spots, acne scars, or uneven skin tone, this product can help you achieve a more even and radiant complexion.

Pros:
- Powerful formula that delivers results
- Lightweight and easily absorbed into the skin
- Suitable for all skin types
- Can be used on the face and other areas of the body
Cons:
- Some users may experience sensitivity to the active ingredients
- Results may vary depending on individual skin type and condition

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Key ingredients align with current market trends for skin brightening Euromonitor
Brand Strength 20 15 Established brand with positive reputation in dermatology Brandwatch
Category Momentum 20 10 Growing demand for skincare products in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Gartner
Competition 10 6 Facing moderate competition from other depigmentation serums Forrester
Use-case Advantage 5 5 Addresses a common skin concern for both genders Statista
Final Market Score 100 66/100 (3.30/5) Competitively positioned depigmentation serum with strong brand and ingredient fit
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Key ingredients align with current market trends for skin brightening
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with positive reputation in dermatology
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for skincare products in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Gartner
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other depigmentation serums
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a common skin concern for both genders
    Sources: Statista
Summary
Competitively positioned depigmentation serum with strong brand and ingredient fit

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Price Comparison

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Rs.539.00 Rs.699.00