Innate s Silk Touch Transparent Solar Sunscreen SPF 43 PA for Men Women 50ml Broad Spectrum UVA UVB Protection Non Comedogenic Hypoallergenic Sweat Water Resistant Sunscreen Gel

About Product: Innate's Silk Touch Transparent Solar Sunscreen SPF 43 PA is a high-quality sunscreen designed to provide broad spectrum UVA and UVB protection. This sunscreen is formulated to be non-comedogenic, hypoallergenic, and sweat and water resistant.

Key Features: - SPF 43 PA protection - Broad spectrum UVA and UVB protection - Non-comedogenic formula - Hypoallergenic - Sweat and water resistant

For whom: This sunscreen is suitable for both men and women looking for effective sun protection that is gentle on the skin. It is ideal for those with sensitive skin or those who want a non-greasy, lightweight sunscreen.

Pros: - High SPF protection - Non-comedogenic and hypoallergenic - Sweat and water resistant formula - Lightweight and transparent - Suitable for sensitive skin

Cons: - May need to reapply frequently for prolonged sun exposure - Some users may find the gel texture less hydrating than a cream-based sunscreen

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, broad spectrum protection, and non-comedogenic formula align with market trends	GfK, Nielsen
Brand Strength	20	10	Established brand reputation in skincare industry	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for sun protection products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market	IRI, Retail360
Competition	10	6	Facing competition from established sunscreen brands with similar features	Spire Research, MarketLine
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide consumer base	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced sunscreen gel with high SPF and broad spectrum protection for Indian market

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