PHD 2 Alpha Arbutin Depigmentation Serum - 30 ml - Formulated with Tyrobright, Niacinamide, and Approved by Global Dermatologists - Ideal for Dark Spots and Pigmentation - Face Serum for Women and Men

The PHD 2 Alpha Arbutin Depigmentation Serum is a highly effective product designed to target pigmentation and dark spots on the skin. It contains potent ingredients like Alpha Arbutin, Tyrobright, and Niacinamide that work together to lighten and brighten the skin.

Key Features:
- Formulated by global dermatologists
- Contains Alpha Arbutin, Tyrobright, and Niacinamide
- Targets pigmentation and dark spots
- Suitable for both men and women
- Comes in a convenient 30ml bottle

This serum is suitable for anyone looking to improve the appearance of pigmentation and dark spots on their skin. Whether you have sun spots, acne scars, or uneven skin tone, this product can help you achieve a more even and radiant complexion.

Pros:
- Powerful formula that delivers results
- Lightweight and easily absorbed into the skin
- Suitable for all skin types
- Can be used on the face and other areas of the body
Cons:
- Some users may experience sensitivity to the active ingredients
- Results may vary depending on individual skin type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients align with current market trends for skin brightening	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in dermatology	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Gartner
Competition	10	6	Facing moderate competition from other depigmentation serums	Forrester
Use-case Advantage	5	5	Addresses a common skin concern for both genders	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively positioned depigmentation serum with strong brand and ingredient fit

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