SheaMoisture Restorative Conditioner

SheaMoisture Restorative Conditioner

This SheaMoisture Restorative Conditioner is a deeply hydrating and nourishing conditioner that helps to restore and revive dry, damaged hair.

Key Features: - Contains shea butter, argan oil, and sea kelp to help hydrate, repair, and strengthen hair - Restores moisture and elasticity to dry, brittle hair - Leaves hair feeling soft, smooth, and more manageable - Free from sulfates, parabens, phthalates, mineral oil, and synthetic fragrance

For whom: Ideal for those with dry, damaged, or chemically treated hair looking for a hydrating and restorative conditioner to help improve the overall health and appearance of their hair.

Pros: - Deeply hydrates and nourishes dry hair - Helps to repair and strengthen damaged hair - Leaves hair feeling soft, smooth, and more manageable - Free from harsh chemicals

Cons: - May be too heavy for those with fine or oily hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for Indian hair types and concerns.	Vogue India
Brand Strength	20	18	Strong brand reputation and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	15	Competitive pricing compared to similar premium brands in India.	Business Standard
Competition	10	5	Facing increasing competition from local and international brands in India.	The Economic Times
Use-case Advantage	5	3	Addresses specific hair restoration needs of Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	SheaMoisture Restorative Conditioner holds a strong position in the Indian conditioner market.

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