Shea Moisture Manuka Honey and Mafura Oil Intensive Hydration Conditioner for Unisex 13 oz Conditioner

Shea Moisture Manuka Honey and Mafura Oil Intensive Hydration Conditioner for Unisex 13 oz Conditioner

This conditioner is specifically formulated to nourish and hydrate dry, damaged hair with the power of manuka honey and mafura oil.

Key Features:
- Contains certified organic shea butter
- Helps to replenish and seal in moisture
- Leaves hair feeling softer and smoother
- Great for all hair types

For whom:
This conditioner is suitable for both men and women with dry, damaged hair in need of intense hydration.

Pros:
- Rich formula deeply moisturizes hair
- Leaves hair feeling soft and manageable
- Contains natural ingredients

Cons:
- Some users may find the scent of manuka honey and mafura oil overwhelming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Manuka Honey and Mafura Oil are popular ingredients in Indian hair care.	Euromonitor
Brand Strength	20	18	Shea Moisture is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Retail360
Competition	10	8	Facing competition from both local and international brands in the Indian conditioner market.	MarketLine
Use-case Advantage	5	5	Addresses hydration needs for both men and women in Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—