Shea Moisture Jamaican Black Castor Oil Grow Restore Rinse Out Conditioner 384 ml

Shea Moisture Jamaican Black Castor Oil Grow Restore Rinse Out Conditioner 384 ml

About Product: This conditioner is specially formulated with Jamaican Black Castor Oil to help strengthen, grow, and restore your hair. It nourishes and moisturizes your hair, leaving it feeling soft, smooth, and manageable.

Key Features: - Infused with Jamaican Black Castor Oil - Helps strengthen and grow hair - Restores and moisturizes hair - Leaves hair feeling soft, smooth, and manageable - Free from sulfates, parabens, phthalates, and mineral oil

For whom: This conditioner is suitable for all hair types, especially those looking to strengthen, grow, and restore their hair. It is great for individuals with dry, damaged, or chemically treated hair.

Pros: - Strengthens and nourishes hair - Helps with hair growth - Restores moisture to hair - Free from harmful chemicals

Cons: - The scent may be too strong for some individuals - May be too heavy for those with fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients popular in Indian hair care routines.	Vogue India
Brand Strength	20	18	Strong brand reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands.	Business Today
Use-case Advantage	5	5	Addresses specific hair growth and restoration needs of Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair conditioner in a competitive Indian market.

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