SHALIMARS Enriched Coconut Oil 200ml

SHALIMARS Enriched Coconut Oil 200ml

SHALIMARS Enriched Coconut Oil is a premium quality hair oil that is specially formulated to nourish and moisturize your hair. This oil is enriched with natural coconut extract to provide your hair with essential vitamins and minerals.

Key Features:
- Enriched with natural coconut extract
- Nourishes and moisturizes hair
- Provides essential vitamins and minerals
- Helps strengthen and protect hair

For whom:
- Suitable for all hair types
- Ideal for individuals looking to improve the overall health and condition of their hair

Pros:
- Lightweight formula that is easily absorbed into the hair
- Leaves hair feeling soft, smooth, and hydrated
- Helps reduce frizz and improve hair texture

Cons:
- Some may find the coconut scent to be overpowering
- May require frequent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with coconut oil, meeting consumer preference for natural ingredients.	India Retailing
Brand Strength	20	10	Established brand with loyal customer base in the hair oil segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar coconut oil products in the market.	Business Standard
Competition	10	6	Facing strong competition from established and new entrants in the hair oil category.	The Economic Times
Use-case Advantage	5	5	Versatile usage for hair nourishment and styling needs.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	SHALIMARS Enriched Coconut Oil 200ml holds a strong position in the competitive Indian hair oil market.

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