Sesa Ayurvedic Rosemary Hair Oil with Castor Oil Sesame Hibiscus For Hair Growth Strengthens Roots Controls Hair Fall and Moisturising Dry Skin 200ml

Sesa Ayurvedic Rosemary Hair Oil with Castor Oil Sesame Hibiscus For Hair Growth Strengthens Roots Controls Hair Fall and Moisturising Dry Skin 200ml

Sesa Ayurvedic Rosemary Hair Oil is a natural hair care product that is specially formulated with a blend of traditional Ayurvedic ingredients like Castor Oil, Sesame, and Hibiscus. These ingredients work together to promote healthy hair growth, strengthen roots, control hair fall, and moisturize dry skin on the scalp.

Key Features: - Contains Rosemary, Castor Oil, Sesame, and Hibiscus for optimal hair health - Helps in promoting hair growth and strengthening hair roots - Controls hair fall and nourishes dry scalp - Moisturizes dry skin and leaves hair feeling soft and shiny

For whom: This hair oil is suitable for all hair types and can be used by both men and women who are looking to improve the overall health of their hair and scalp. It is especially beneficial for those dealing with hair fall and dry, damaged hair.

Pros: - Natural ingredients that are gentle on the scalp - Helps in promoting hair growth and reducing hair fall - Moisturizes dry skin and leaves hair feeling soft and shiny - Strengthens hair roots and improves overall hair health

Cons: - May have a strong scent due to the presence of Rosemary - May require frequent washing to remove excess oiliness from the scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Rosemary, Castor Oil, and Hibiscus known for promoting hair growth and strength.	India Today
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair oils in the market.	Business Standard
Competition	10	8	Facing competition from other established Ayurvedic hair oil brands offering similar benefits.	Hindustan Times
Use-case Advantage	5	5	Addresses multiple hair concerns like hair fall, dryness, and scalp health in one product.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned Ayurvedic hair oil with strong brand and competitive pricing.

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