Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML

Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML

Schwarzkopf Professional Bonacure Color Freeze Treatment is a specially formulated hair treatment designed to prolong the vibrancy of colored hair. It has a pH of 4.5, which helps to seal the hair cuticle and lock in color pigments for longer-lasting color intensity.

Key features of this treatment include the use of Color Freeze Technology, which helps to maintain and stabilize color molecules in the hair shaft. It also contains UV filters to protect hair from fading due to sun exposure.

This treatment is ideal for individuals with colored hair who want to extend the life of their color and keep it looking vibrant for longer. It is also suitable for those who are concerned about protecting their hair from environmental factors that can cause color fading.

Pros: - Helps to maintain color vibrancy - Seals the hair cuticle for smoother, shinier hair - Contains UV filters for added protection

Cons: - May be slightly more expensive than other hair treatments - Some users may find the scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH 4.5 formulation aligns with Indian consumers' preference for color protection.	AC Nielsen
Brand Strength	20	10	Schwarzkopf is a well-known and trusted brand in India.	Euromonitor
Category Momentum	20	15	Strong demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other premium hair treatment brands.	IRI
Use-case Advantage	5	5	Addresses specific needs of colored hair maintenance in Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4.5 500ML is well-positioned in the Indian market for premium hair conditioners.

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