Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner pH 4 5 200ML 200ml

Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner pH 4 5 200ML 200ml

Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner is a color preserving spray conditioner that helps to lock in hair color and prevent fading.

Key Features: - pH balanced formula - Helps to detangle and smooth hair - Adds shine and vibrancy to colored hair

For whom: This spray conditioner is suitable for those with colored hair who want to maintain the vibrancy and longevity of their hair color.

Pros: - Helps to protect and preserve hair color - Leaves hair feeling soft and manageable - Convenient spray application

Cons: - May be a bit pricey compared to other drugstore brands - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH 4.5 formulation suitable for colored hair protection.	BeautyPackaging, CosmeticsDesign
Brand Strength	20	10	Schwarzkopf is a well-known and trusted brand in India.	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail360, IndianRetailer
Competition	10	6	Facing competition from other established premium conditioner brands.	BusinessToday, HinduBusinessLine
Use-case Advantage	5	5	Convenient spray application for easy conditioning on-the-go.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner is well-positioned in the competitive Indian premium hair care market.

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