SAMRAKSHA Hair Oil 200ml Yellow

SAMRAKSHA Hair Oil 200ml Yellow

SAMRAKSHA Hair Oil is a natural blend of essential oils and herbs that promote hair growth and strengthen the scalp. It is known for reducing hair fall and providing nourishment to the hair follicles.

Key Features: - Made with all-natural ingredients - Promotes hair growth - Strengthens hair follicles - Reduces hair fall - Nourishes the scalp

For whom: SAMRAKSHA Hair Oil is suitable for all hair types and is especially beneficial for those experiencing hair fall or looking to improve the overall health of their hair.

Pros: - Effective in reducing hair fall - Nourishes and strengthens hair follicles - Natural ingredients - Pleasant fragrance Cons: - May not show results for some users immediately - Slightly more expensive than other hair oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SAMRAKSHA Hair Oil offers a unique blend of ingredients suitable for Indian hair types.	GfK, IRI
Brand Strength	20	10	SAMRAKSHA is a well-known brand with a loyal customer base in India.	Brandwatch, Kantar
Category Momentum	20	15	Hair oils are in high demand in the Indian market due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	SAMRAKSHA Hair Oil is competitively priced compared to other similar products in the market.	Nielsen, Retail360
Competition	10	8	SAMRAKSHA Hair Oil faces competition from established brands like Parachute and Dabur in the Indian hair oil market.	Brandwatch, Euromonitor
Use-case Advantage	5	3	SAMRAKSHA Hair Oil provides nourishment and promotes hair growth, addressing common hair care needs.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	SAMRAKSHA Hair Oil 200ml Yellow holds a strong position in the competitive Indian hair oil market.

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