Samahan Instant Ayurvedic Care for Cold Cough Immunity 20 Sachets

Samahan Instant Ayurvedic Care is a natural remedy for cold, cough, and immunity support. It is made from a blend of 14 traditional Ayurvedic herbs, carefully selected for their powerful healing properties.

Key Features: - Helps to relieve cold symptoms such as congestion, sore throat, and cough - Boosts immunity to prevent further illnesses - Easy to use, just mix with hot water and drink - Contains no artificial additives or preservatives

For whom: - People suffering from cold and cough symptoms - Those looking to boost their immunity during cold and flu season - Individuals seeking a natural and safe remedy for respiratory issues

Pros: - Fast-acting relief for cold symptoms - All-natural ingredients with no side effects - Convenient and portable sachet packaging

Cons: - May not be suitable for those with specific allergies to the ingredients - Some users may find the taste of the herbal blend strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential herbs for cold relief, aligns with consumer preferences.	BusinessToday, Livemint
Brand Strength	20	10	Established brand with trust in Ayurvedic products.	TOI, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic cold remedies in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products.	EconomicTimes, BusinessStandard
Competition	10	6	Facing competition from other established Ayurvedic cold remedies.	ET, Mint
Use-case Advantage	5	5	Convenient sachet packaging for on-the-go relief.	Hindu
Final Market Score	100	66/100 (3.30/5)	Strong Ayurvedic cold remedy with competitive pricing and convenient packaging.

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