Safe-O-Kid (75-85 cm) Adjustable One-Year Warranty Baby Safety Gate Durable Metal Child Gate for Kids, Dog Gate, Baby Gate with 2-Way Auto-Close, Secret Lock, No Drill Required (Blue)

Safe-O-Kid adjustable baby safety gate is designed for children between 75 cm to 85 cm in height. It comes with a one-year warranty and is made of durable metal, making it sturdy and long-lasting.

Key Features:
- 2-way auto-close feature for convenience
- Secret lock for added safety
- No drill required for installation
- Available in a stylish blue color

This safety gate is ideal for parents with young children or pet owners looking to secure certain areas of their home. It can be used in doorways, hallways, or at the top or bottom of stairs to prevent access to restricted areas.

Pros:
- Easy to install without the need for drilling
- Sturdy and durable construction
- Auto-close feature adds convenience
- Secret lock provides extra security

Cons:
- Limited height range may not be suitable for taller children
- May not fit all doorways or staircases due to specific size requirements
- Color options are limited to blue

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable size, auto-close feature, and no-drill installation meet market needs.	ET, Mint
Brand Strength	20	10	Established brand with positive customer reviews.	TOI, Hindu
Category Momentum	20	15	Growing demand for child safety products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Hindu, TOI
Competition	10	6	Facing moderate competition from other established safety gate brands.	ET, TOI
Use-case Advantage	5	5	Versatile usage for kids and pets adds value for consumers.	Mint
Final Market Score	100	66/100 (3.30/5)	Safe-O-Kid Baby Safety Gate holds a strong position in the growing Indian child safety market.

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