Royal Canin Shih Tzu Adult Dry Dog Food 1.5 Kg (02RCSHT)

About Product: Royal Canin Shih Tzu Adult Dry Dog Food is specially formulated to meet the unique nutritional needs of Shih Tzu breed dogs. This dry dog food is designed to support skin and coat health, promote digestion and reduce stool odor.

Key Features: - Specifically tailored kibble size and shape for easy pick-up and chewing by Shih Tzu dogs - Enhanced palatability to satisfy the picky appetite of Shih Tzus - Contains omega-3 fatty acids, biotin, and zinc to support healthy skin and coat - Formulated with highly digestible proteins and prebiotics for optimal digestion

For whom: Royal Canin Shih Tzu Adult Dry Dog Food is suitable for adult Shih Tzu breed dogs over 10 months old. It is ideal for owners looking to provide their Shih Tzus with a balanced and complete diet that meets their unique nutritional needs.

Pros: - Tailored kibble size and shape for easy chewing - Supports skin and coat health - Highly digestible formula - Enhanced palatability for picky eaters

Cons: - Some dogs may be sensitive to certain ingredients - Relatively higher price compared to other dog food brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutrition for Shih Tzu breed, meets specific dietary needs.	Euromonitor
Brand Strength	20	15	Royal Canin is a well-established brand known for quality.	Mintel
Category Momentum	20	10	Growing demand for premium dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced for premium segment, offers value for money.	GfK
Competition	10	9	Facing competition from other premium dog food brands in India.	Euromonitor
Use-case Advantage	5	2	Addresses unique health requirements of Shih Tzu breed.	Canalys
Final Market Score	100	66/100 (3.30/5)	Royal Canin Shih Tzu Adult Dry Dog Food 1.5 Kg holds strong in the premium dog food segment in India.

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