Royal Canin Mini Starter, Mother & Babydog Food, 1 Kg, Dry Food, Supports Complex Natural Defence & digestive health, Provides Gestation/Lactation Support, Supports Easy rehydration

Royal Canin Mini Starter is a specially formulated dry food designed for mother dogs and their puppies. It supports complex natural defence and digestive health, providing essential nutrients for both the mother and her babies.

Key Features:
- Supports complex natural defence and digestive health
- Provides gestation/lactation support for mother dogs
- Supports easy rehydration for puppies

For whom:
This product is ideal for mother dogs during gestation and lactation, as well as for their puppies during the weaning process.

Pros:
- Specially formulated to meet the nutritional needs of mother dogs and their puppies
- Supports overall health and development during a crucial stage
- Easy to rehydrate for puppies transitioning to solid food

Cons:
- May be pricier compared to regular dog food options
- Some dogs may have preferences for different flavors or textures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutrition for mother and baby dogs, supports key health needs	Euromonitor
Brand Strength	20	18	Royal Canin is a well-established brand known for quality pet food	Mintel
Category Momentum	20	15	Growing demand for premium dog essentials in Indian market	IDC
Price Positioning	20	10	Competitively priced for the value it offers in the market	GfK
Competition	10	8	Facing competition from other premium dog food brands in the market	IDC
Use-case Advantage	5	5	Addresses specific needs during gestation, lactation, and rehydration	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Royal Canin Mini Starter excels in meeting key nutritional needs for mother and baby dogs in a competitive market.

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