Urban Platter Pizza Flour 1kg

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Create soft and stretchy pizza dough at home with Urban Platter '00' Pizza Flour, made from superfine durum wheat for professional results.
Enjoy a healthier pizza-making experience with this maida-free flour, perfect for home cooks and professionals alike.
Elevate your homemade pizzas with professional-grade quality flour that ensures delicious and authentic results every time.
While it may be pricier than regular flour, the superior quality of Urban Platter '00' Pizza Flour is worth the investment for pizza lovers.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter '00' Pizza Flour is a strong contender in the growing specialty flour market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	168
Total / Avg	4.20★	168

Consensus: 4.20★ from 168 total reviews

Rs.300.00 Rs.350.00

Best price from

Amazon.in

Key Features

Category	Pizza Flour
Weight	1kg
Type	Superfine Durum Wheat
Quality	Professional-Grade
Maida-Free	Yes
Usage	Homemade Pizza
Pros	Soft and stretchy dough
Cons	Higher price than regular flour

Details

About Product:

Urban Platter '00' Pizza Flour is a high-quality flour made from superfine durum wheat, perfect for creating soft and stretchy pizza dough. It is professional-grade and maida-free, making it a healthier choice for homemade pizzas.

Key Features:

- Superfine durum wheat for soft and stretchy dough
- Professional-grade quality
- Maida-free for a healthier option
- Ideal for making homemade pizzas

For whom:

This '00' Pizza Flour is perfect for home cooks who love to make their own pizzas from scratch. It is also great for professionals looking for a high-quality flour to use in their pizza dough.

Pros:

- Creates soft and stretchy dough
- Professional-grade quality
- Maida-free for a healthier option
- Ideal for making homemade pizzas

Cons:

- May be more expensive than regular pizza flour
- Limited availability in some areas
- Requires a little extra effort to source compared to regular flour types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Superfine durum wheat flour is ideal for making soft, stretchy pizza dough at home.	FoodTech, MarketWatch
Brand Strength	20	14	Urban Platter is recognized for quality and health-focused products in India.	IDC, Euromonitor
Category Momentum	20	15	The demand for specialty flours is growing as more consumers cook at home.	Nielsen, Mintel
Price Positioning	20	10	The price is competitive but slightly higher than regular flours, impacting accessibility.	Statista, RetailDive
Competition	10	3	Faces competition from both local and international flour brands in the market.	FMCG, BusinessToday
Use-case Advantage	5	4	Specifically designed for pizza, it appeals to home chefs seeking quality.	Food52, Culinary
Final Market Score	100	66/100 (3.30/5)	Urban Platter '00' Pizza Flour is a strong contender in the growing specialty flour market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Superfine durum wheat flour is ideal for making soft, stretchy pizza dough at home.

Sources: FoodTech, MarketWatch
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and health-focused products in India.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for specialty flours is growing as more consumers cook at home.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: The price is competitive but slightly higher than regular flours, impacting accessibility.

Sources: Statista, RetailDive
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Faces competition from both local and international flour brands in the market.

Sources: FMCG, BusinessToday
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Specifically designed for pizza, it appeals to home chefs seeking quality.

Sources: Food52, Culinary

Summary

Urban Platter '00' Pizza Flour is a strong contender in the growing specialty flour market.

Quick Compare

Urban Platter Pizza Flour 1kg

Rs.350.00

⭐ Reviews Summary

✅ What Users Love

Produces soft and stretchy pizza dough.
High-quality, professional-grade flour.
Maida-free, suitable for healthier recipes.

⚠️ What to Watch

Can be more expensive than regular flour.
Some users report difficulty in finding the right hydration level.
Not suitable for all types of pizza crusts.

Floryo Jowar Atta - Gluten-Free 1Kg

Rs.135.00

⭐ Reviews Summary

✅ What Users Love

Naturally gluten-free, suitable for gluten-sensitive individuals.
High in iron, protein, and fiber, promoting healthy nutrition.
Freshly milled after order, ensuring quality and freshness.

⚠️ What to Watch

Short shelf life of 45 days may not be convenient for all users.
Some users find the texture different from regular wheat flour.
Can be more expensive compared to conventional flours.

NAARIO Multigrain Protein Atta 1kg

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⭐ Reviews Summary

✅ What Users Love

High protein content
Gluten-free
Good mix of grains

⚠️ What to Watch

Expensive compared to regular atta
Some users found the taste different from regular atta
Packaging could be improved

ThaiJi Gold Jasmine Rice 2 kgs

Rs.810.00

⭐ Reviews Summary

✅ What Users Love

High-quality, fragrant jasmine rice
Consistent texture and taste when cooked
Versatile for various dishes and cuisines

⚠️ What to Watch

Higher price compared to other rice brands
Occasional issues with packaging integrity
Some customers report variability in grain quality

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter '00' Pizza Flour, 1kg (Superfine Durum Wheat for Soft & Stretchy Dough \| Professional-Grade \| Maida-Free \| Perfect for Homemade Pizza) Estimated Delivery: 2-3 days In Stock	Rs.300.00 Rs.350.00 COD	GO TO STORE GO TO STORE
Urban Platter '00' Pizza Flour, 1kg (Superfine Durum Wheat for Soft & Stretchy Dough \| Professional-Grade \| Maida-Free \| Perfect for Homemade Pizza) Estimated Delivery: 2-3 days In Stock COD