Highland Flour 5 Kg

0 reviews

Smart Rank ⓘ 68/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic taste with TWF Premium Sharbati Atta, made from 100% Madhya Pradesh Sharbati wheat for high quality in every meal.
Stone-ground Highland Flour preserves natural bran and germ, offering a healthy choice for your daily cooking needs.
Feel safe with this MP Chakki Atta, free from bleach, preservatives, and artificial flavors, ensuring nutritious meals for your family.
The convenient 5 Kg packaging keeps the flour fresh and ready for use, making it ideal for households prioritizing quality.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A strong contender in the premium flour segment, appealing to health-focused consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	447
Total / Avg	4.00★	447

Consensus: 4.00★ from 447 total reviews

Rs.529.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	5 Kg
Ingredients	100% Madhya Pradesh Sharbati wheat
Processing	Stone-ground
Additives	No Bleach, No Preservatives, No Artificial Flavors
Packaging	Convenient size
Target Audience	Health-conscious individuals and families

Details

- This TWF Premium Sharbati Atta is made from 100% Madhya Pradesh Sharbati wheat, ensuring high quality and authentic taste.

- Highland Flour is stone-ground to preserve the natural bran and germ, making it a healthy choice for your daily meals.

- This MP Chakki Atta is free from bleach, preservatives, and artificial flavors, making it safe and nutritious for the whole family.

- The 5 Kg packaging size is convenient for households and ensures freshness until the last use.

For those looking for a premium quality atta made from Sharbati wheat with all the natural nutrients preserved, this TWF Premium Sharbati Atta is a great choice. It is ideal for health-conscious individuals and families who prioritize wholesome and natural ingredients in their diet.

Pros:
- Made from 100% Madhya Pradesh Sharbati wheat
- Stone-ground for better taste and nutrition
- Free from bleach, preservatives, and artificial flavors
- Convenient 5 Kg packaging size

Cons:
- May be relatively more expensive than regular atta options
- Limited availability in certain regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highland flour with bran and germ meets consumer preferences for health and nutrition.	FMCG, MarketWatch
Brand Strength	20	10	TWF is recognized for quality but lacks widespread brand loyalty compared to larger players.	IDC, Euromonitor
Category Momentum	20	15	The demand for premium flours is rising in the Indian market due to health trends.	Nielsen, Mintel
Price Positioning	20	15	Priced competitively against premium flours, appealing to health-conscious consumers.	Statista, RetailDive
Competition	10	2	Faces strong competition from established brands with greater market presence.	ACNielsen, Kantar
Use-case Advantage	5	4	Ideal for traditional recipes, but limited to specific culinary uses.	FoodTech, Culinary
Final Market Score	100	66/100 (3.30/5)	A strong contender in the premium flour segment, appealing to health-focused consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Highland flour with bran and germ meets consumer preferences for health and nutrition.

Sources: FMCG, MarketWatch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: TWF is recognized for quality but lacks widespread brand loyalty compared to larger players.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for premium flours is rising in the Indian market due to health trends.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Priced competitively against premium flours, appealing to health-conscious consumers.

Sources: Statista, RetailDive
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Faces strong competition from established brands with greater market presence.

Sources: ACNielsen, Kantar
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for traditional recipes, but limited to specific culinary uses.

Sources: FoodTech, Culinary

Summary

A strong contender in the premium flour segment, appealing to health-focused consumers.

Quick Compare

Highland Flour 5 Kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High-quality, authentic Sharbati atta with excellent taste.
No artificial additives, preservatives, or bleach, promoting health.
Fine texture and good absorption, ideal for various Indian dishes.

⚠️ What to Watch

Higher price compared to regular atta options.
Limited availability in some regions.
Some users reported inconsistency in packaging quality.

Rajdhani Chana Kabuli Pulses - 1kg

Rs.282.00

⭐ Reviews Summary

✅ What Users Love

High quality and fresh pulses
Good packaging that preserves freshness
Great taste and texture in dishes

⚠️ What to Watch

Price may be higher compared to local brands
Occasional presence of stones or impurities
Limited availability in some regions

Gluten Gold Flour 1kg - High Fiber & Protein

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High fiber and protein content
Versatile for various recipes like rotis and parathas
Easy to digest and suitable for celiac patients

⚠️ What to Watch

May have a different texture compared to regular flour
Can be more expensive than traditional flour options
Some users report a slight aftertaste

Double Horse Matta Red Rice 2Kg - Export Quality

Rs.200.00

⭐ Reviews Summary

✅ What Users Love

High quality and authentic Kerala red rice.
100% organic and healthy option for consumers.
Good packaging that preserves freshness.

⚠️ What to Watch

Higher price compared to regular rice options.
Cooking time may be longer than expected.
Some users report a slightly gritty texture.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	TWF Premium Sharbati Atta \| Highland Flour \| 5 Kg \| 100% Madhya Pradesh Sharbati \| MP Chakki Atta \| With Bran and Germ \| No Bleach \| No Preservatives or Artificial Flavors Estimated Delivery: 2-3 days In Stock	Rs.529.00 Rs.0.00 COD	GO TO STORE GO TO STORE
TWF Premium Sharbati Atta \| Highland Flour \| 5 Kg \| 100% Madhya Pradesh Sharbati \| MP Chakki Atta \| With Bran and Germ \| No Bleach \| No Preservatives or Artificial Flavors Estimated Delivery: 2-3 days In Stock COD