True Elements Oats Flour - Weight Management 1kg
Smart Rank ⓘ
74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Manage your weight effectively with True Elements Oats Flour, a healthy choice for your dietary needs.
- Enjoy the benefits of 100% wholegrain gluten-free oats flour, perfect for gluten-sensitive individuals.
- Rich in dietary fiber, this oats flour aids digestion and helps you feel full longer.
- Versatile and heart-healthy, use it in various recipes for a nutritious boost to your meals.
Market-Based Score (India)
66/100 (3.30/5)
Decent True Elements Oats Flour is well-positioned in the growing health food segment, appealing to health-conscious consumers.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 1,299 |
Total / Avg | 4.30★ | 1,299 |
Consensus:
4.30★ from 1,299 total reviews
Key Features
Category | Dietary Food |
---|---|
Weight | 1kg |
Gluten Free | Yes |
Wholegrain | 100% |
Fiber | High |
Heart Healthy | Yes |
Price | 400.00 |
Details
Key Features: - Helps in weight management - 100% wholegrain gluten-free - Rich in dietary fiber - Heart-healthy For whom: This oats flour is perfect for individuals looking to manage their weight in a healthy way. It is also ideal for those following a gluten-free diet or looking for a heart-healthy food option.
Pros: - High in fiber, which aids in digestion and keeps you feeling full - Versatile ingredient that can be used in a variety of recipes - Helps in maintaining a healthy heart Cons: - Some may find the taste of oats flour to be slightly different than traditional flour - May be more expensive than regular flour options
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Oats flour's health benefits align well with current consumer preferences for dietary foods. | Market Research, Healthline |
Brand Strength | 20 | 14 | True Elements is recognized for quality health foods, enhancing brand strength in the market. | Brand Equity, Economic Times |
Category Momentum | 20 | 15 | The demand for gluten-free and healthy flours is rising in India, boosting category momentum. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than traditional flours, affecting price positioning. | Retail Analysis, Consumer Reports |
Competition | 10 | 3 | The market has several competitors in the health flour segment, impacting competitive standing. | Market Watch, Business Standard |
Use-case Advantage | 5 | 4 | Oats flour is versatile but may not replace all-purpose flour for every consumer use-case. | Culinary Insights, Food Trends |
Final Market Score | 100 | 66/100 (3.30/5) | True Elements Oats Flour is well-positioned in the growing health food segment, appealing to health-conscious consumers. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Oats flour's health benefits align well with current consumer preferences for dietary foods.Sources: Market Research, Healthline -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: True Elements is recognized for quality health foods, enhancing brand strength in the market.Sources: Brand Equity, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for gluten-free and healthy flours is rising in India, boosting category momentum.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but slightly higher than traditional flours, affecting price positioning.Sources: Retail Analysis, Consumer Reports -
Competition 3/10
Weight: 10Contribution: 3Rationale: The market has several competitors in the health flour segment, impacting competitive standing.Sources: Market Watch, Business Standard -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Oats flour is versatile but may not replace all-purpose flour for every consumer use-case.Sources: Culinary Insights, Food Trends
Summary
True Elements Oats Flour is well-positioned in the growing health food segment, appealing to health-conscious consumers.
Quick Compare

Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and health benefits
- Gluten-free and suitable for various diets
- Versatile for cooking and baking recipes
⚠️ What to Watch
- May have a gritty texture compared to regular flour
- Can be more expensive than traditional flours
- Limited availability in some regions

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and rich in fiber.
- Versatile ingredient for various recipes.
- Affordable price for the quantity offered.
⚠️ What to Watch
- Some customers reported a dusty or unclean appearance.
- Packaging could be improved for better resealability.
- Limited availability in certain regions.

Rs.1,255.00
⭐ Reviews Summary
✅ What Users Love
- Excellent aroma and flavor when cooked.
- Long grain texture that remains fluffy.
- Consistent quality across different batches.
⚠️ What to Watch
- Higher price compared to other brands.
- Occasional presence of broken grains.
- Packaging may not be durable for shipping.

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Gluten-free and suitable for various dietary needs.
- Produces soft and puffed rotis when cooked.
- Patented cold-pressed process retains nutrients effectively.
⚠️ What to Watch
- May have a distinct taste that some users find unappealing.
- Can be more expensive compared to regular flour.
- Texture may be coarser than traditional wheat flour.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
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True Elements Oats Flour 1kg - Oats Atta | Helps in Weight Management | 100% Wholegrain Gluten Free | Oats Flour | Dietary Food | Healthy Food | Heart Healthy Estimated Delivery: 2-3 days
In Stock
|
Rs.299.00 Rs.400.00 COD
|
GO TO STORE GO TO STORE |
True Elements Oats Flour 1kg - Oats Atta | Helps in Weight Management | 100% Wholegrain Gluten Free | Oats Flour | Dietary Food | Healthy Food | Heart Healthy Estimated Delivery: 2-3 days
In Stock
COD
|