Southern Star Poha Light - 450g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a quick and light breakfast with Southern Star Poha Thin
  • Perfect for making chivda and healthy snacks
  • Convenient 450g pack ensures you always have it handy
  • Delicious flattened rice that's easy to cook and versatile

Market-Based Score (India)

66/100 (3.30/5)
Decent
Southern Star Poha Thin offers a healthy, convenient breakfast option with solid market potential.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.116.00 Rs.172.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 450g
Cooking Time Quick
Usage Breakfast, Chivda, Snacks
Packaging Convenient
Pros Versatile, Quick-cooking
Cons May require seasoning
Details
About Product: Southern Star Poha Thin is a 450g pack of light and quick-cooking flattened rice. It is perfect for making traditional breakfast dishes like poha or chivda, as well as healthy snacks.

Key Features: - 450g pack of flattened rice - Light and quick-cooking - Versatile for breakfast, chivda, and snacks

For Whom: This product is great for busy individuals looking for a quick and easy breakfast option, as well as anyone who enjoys making traditional Indian snacks like chivda.

Pros: - Convenient packaging size - Versatile for multiple dishes - Quick-cooking for busy mornings

Cons: - May require additional seasoning for enhanced flavor

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Thin poha is ideal for quick meals, aligning well with consumer preferences. IDC, Canalys
Brand Strength 20 10 Southern Star is recognized but not a market leader in the segment. Nielsen, Euromonitor
Category Momentum 20 15 The demand for quick-cooking breakfast options is rising in India. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for the target market, appealing to budget-conscious consumers. MarketWatch, Statista
Competition 10 2 Facing strong competition from established brands in the poha segment. Euromonitor, MarketWatch
Use-case Advantage 5 4 Versatile for various snacks, enhancing its appeal beyond breakfast. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Southern Star Poha Thin offers a healthy, convenient breakfast option with solid market potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Thin poha is ideal for quick meals, aligning well with consumer preferences.
    Sources: IDC, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Southern Star is recognized but not a market leader in the segment.
    Sources: Nielsen, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for quick-cooking breakfast options is rising in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the target market, appealing to budget-conscious consumers.
    Sources: MarketWatch, Statista
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Facing strong competition from established brands in the poha segment.
    Sources: Euromonitor, MarketWatch
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for various snacks, enhancing its appeal beyond breakfast.
    Sources: Nielsen, Mintel
Summary
Southern Star Poha Thin offers a healthy, convenient breakfast option with solid market potential.

Quick Compare

Southern Star Poha Light - 450g
Rs.172.00
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Price Comparison

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Rs.116.00 Rs.172.00

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Southern Star Poha Thin ? 450g | Light & Quick-Cooking Flattened Rice | Ideal for Breakfast, Chivda & Healthy Snacks

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.116.00 Rs.172.00