Kodo Millet Varagu Rice - 500g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of unpolished Kodo Millet Rice
  • 500 grams of high-quality Varagu Rice for your meals
  • A nutritious choice for those seeking a wholesome diet
  • Experience the unique taste and texture of this ancient grain

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market position with room for growth in the health food segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.169.00 Rs.187.00
Best price from Amazon.in Amazon.in
Details
Kodo Millet Rice, also known as Varagu rice, is a type of unpolished rice that has been a staple in Indian cuisine for centuries. This ancient grain is not only delicious but also packed with nutrients and health benefits.

Key Features: - Rich in fiber, iron, and antioxidants - Gluten-free and suitable for those with gluten intolerances - Low glycemic index, making it a great option for diabetics

For whom: Kodo Millet Rice is suitable for individuals looking to add more whole grains to their diet, as well as those following a gluten-free or diabetic-friendly lifestyle. It can be enjoyed by people of all ages and dietary preferences.

Pros: - Nutrient-dense and flavorful - Versatile ingredient that can be used in various dishes - Promotes satiety and can aid in weight management

Cons: - Some may find the texture of unpolished rice to be slightly different from white rice - Requires longer cooking time compared to polished white rice - May not be as readily available as other types of rice in mainstream grocery stores

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished rice trend aligns with health-conscious consumer preferences. Livemint, Food Navigator
Brand Strength 20 15 Established brand with good reputation in health food segment. The Hindu, Economic Times
Category Momentum 20 10 Growing demand for millets in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, Financial Express
Competition 10 9 Facing competition from other millet rice brands in the market. The Print, CNBC TV18
Use-case Advantage 5 2 Versatile grain suitable for various Indian dishes. India Today
Final Market Score 100 66/100 (3.30/5) Strong market position with room for growth in the health food segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished rice trend aligns with health-conscious consumer preferences.
    Sources: Livemint, Food Navigator
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with good reputation in health food segment.
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for millets in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, Financial Express
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Facing competition from other millet rice brands in the market.
    Sources: The Print, CNBC TV18
  • Use-case Advantage 2/5
    Weight: 5
    Contribution: 2
    Rationale: Versatile grain suitable for various Indian dishes.
    Sources: India Today
Summary
Strong market position with room for growth in the health food segment.

Price Comparison

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Amazon.in More Detail

Rs.169.00 Rs.187.00

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OLD IS GOLD Kodo Millet Rice - Varagu Rice (Unpolished Rice),500 Grams

Estimated Delivery: 2-3 days
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Rs.169.00 Rs.187.00