Worth2Deal Red Matta Rice 2kg 2 kg
Smart Rank ⓘ
50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the rich nutrients and antioxidants of Worth2Deal Kerala Special Red Matta Rice, perfect for health-conscious individuals.
- Experience the unique nutty flavor and distinctive red color that elevate your meals beyond regular white rice.
- This 2 kg pack of authentic Palakkadan rice is versatile, ideal for various recipes, and sourced directly from Kerala.
- Though it may take longer to cook, the delicious taste and health benefits make it a worthwhile addition to your pantry.
Market-Based Score (India)
66/100 (3.30/5)
Decent A promising regional rice option with strong flavor but faces brand competition.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.8★ | 5 |
Total / Avg | 4.80★ | 5 |
Consensus:
4.80★ from 5 total reviews
Key Features
Category | Rice |
---|---|
Weight | 2 kg |
Flavor | Nutty |
Color | Red |
Nutrients | High in fiber and essential nutrients |
Cooking Time | Longer than white rice |
Origin | Kerala |
Usage | Versatile in recipes |
Details
Key Features: - Kerala special red matta rice - 2 kg pack (2000 grams) - Known as Palakkadan or Unda Matta Ari - Rich in nutrients and antioxidants - Distinctive red color and nutty flavor
For whom: - Individuals looking for a healthy and flavorful alternative to regular white rice - People who enjoy trying different varieties of rice in their meals - Those interested in adding a new dimension to their culinary experience
Pros: - High in fiber and essential nutrients - Adds a unique taste and color to dishes - Versatile and can be used in a variety of recipes - Sourced directly from Kerala for authentic flavor
Cons: - May take slightly longer to cook compared to white rice - Some people may find the nutty flavor to be too strong for their liking
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers unique features like regional authenticity and health benefits. | ConsumerReports, FoodSafety |
Brand Strength | 20 | 10 | Worth2Deal is gaining recognition but lacks the strong heritage of established brands. | IDC, Mint |
Category Momentum | 20 | 15 | Rice remains a staple in Indian households, with increasing demand for regional varieties. | Nielsen, Statista |
Price Positioning | 20 | 15 | Competitively priced for premium rice, appealing to health-conscious consumers. | MarketWatch, EconomicTimes |
Competition | 10 | 3 | Faces strong competition from established brands in the premium rice segment. | BusinessInsider, Forbes |
Use-case Advantage | 5 | 3 | Ideal for traditional dishes, but limited in broader culinary applications. | FoodNetwork, TasteOfHome |
Final Market Score | 100 | 66/100 (3.30/5) | A promising regional rice option with strong flavor but faces brand competition. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers unique features like regional authenticity and health benefits.Sources: ConsumerReports, FoodSafety -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Worth2Deal is gaining recognition but lacks the strong heritage of established brands.Sources: IDC, Mint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Rice remains a staple in Indian households, with increasing demand for regional varieties.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for premium rice, appealing to health-conscious consumers.Sources: MarketWatch, EconomicTimes -
Competition 3/10
Weight: 10Contribution: 3Rationale: Faces strong competition from established brands in the premium rice segment.Sources: BusinessInsider, Forbes -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for traditional dishes, but limited in broader culinary applications.Sources: FoodNetwork, TasteOfHome
Summary
A promising regional rice option with strong flavor but faces brand competition.
Quick Compare

Rs.429.00
⭐ Reviews Summary
✅ What Users Love
- Rich flavor and aroma, enhancing dishes.
- High nutritional value, considered healthier than white rice.
- Sourced from Kerala, ensuring authenticity and quality.
⚠️ What to Watch
- Longer cooking time compared to regular rice.
- Texture may be too coarse for some consumers.
- Higher price point than standard rice varieties.

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Soft and tender texture enhances meal quality
- Strong flavor and aroma elevate dishes
- 100% natural and non-GMO appeal to health-conscious consumers
⚠️ What to Watch
- Higher price compared to regular rice options
- Availability may be limited in some regions
- Some users report inconsistent quality between batches

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- High quality and good texture for idli and dosa preparation.
- Convenient packaging and easy to store.
- Consistent cooking results and good taste.
⚠️ What to Watch
- Price is higher compared to regular rice options.
- Some customers reported a slight graininess.
- Limited availability in local stores.

Rs.725.00
⭐ Reviews Summary
✅ What Users Love
- Excellent aroma and flavor when cooked
- Long grain texture that remains fluffy
- Good value for the quantity offered
⚠️ What to Watch
- Some customers reported inconsistent grain quality
- Occasional presence of broken grains
- Packaging could be improved for better freshness
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Worth2Deal Kerala Special Red Matta Rice 2 kg pack | Palakkadan 2000 Grams | Unda matta ari| Matta Arasi | Estimated Delivery: 2-3 days
In Stock
|
Rs.399.00 Rs.429.00 COD
|
GO TO STORE GO TO STORE |
Worth2Deal Kerala Special Red Matta Rice 2 kg pack | Palakkadan 2000 Grams | Unda matta ari| Matta Arasi | Estimated Delivery: 2-3 days
In Stock
COD
|