Worth2Deal Red Matta Rice 2kg 2 kg

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Worth2Deal Red Matta Rice 2kg 2 kg
Smart Rank ⓘ 50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich nutrients and antioxidants of Worth2Deal Kerala Special Red Matta Rice, perfect for health-conscious individuals.
  • Experience the unique nutty flavor and distinctive red color that elevate your meals beyond regular white rice.
  • This 2 kg pack of authentic Palakkadan rice is versatile, ideal for various recipes, and sourced directly from Kerala.
  • Though it may take longer to cook, the delicious taste and health benefits make it a worthwhile addition to your pantry.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising regional rice option with strong flavor but faces brand competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.8★ 5
Total / Avg 4.80★ 5
Consensus: 4.80★ from 5 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich flavor and aroma, enhancing dishes.
  • High nutritional value, considered healthier than white rice.
  • Sourced from Kerala, ensuring authenticity and quality.

⚠️ What to Watch

  • Longer cooking time compared to regular rice.
  • Texture may be too coarse for some consumers.
  • Higher price point than standard rice varieties.
Rs.399.00 Rs.429.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Kerala special red matta rice - 2 kg pack (2000 grams) - Known as Palakkadan or Unda Matta Ari - Rich in nutrients and antioxidants - Distinctive red color and nutty flavor

For whom: - Individuals looking for a healthy and flavorful alternative to regular white rice - People who enjoy trying different varieties of rice in their meals - Those interested in adding a new dimension to their culinary experience

Pros: - High in fiber and essential nutrients - Adds a unique taste and color to dishes - Versatile and can be used in a variety of recipes - Sourced directly from Kerala for authentic flavor

Cons: - May take slightly longer to cook compared to white rice - Some people may find the nutty flavor to be too strong for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers unique features like regional authenticity and health benefits. ConsumerReports, FoodSafety
Brand Strength 20 10 Worth2Deal is gaining recognition but lacks the strong heritage of established brands. IDC, Mint
Category Momentum 20 15 Rice remains a staple in Indian households, with increasing demand for regional varieties. Nielsen, Statista
Price Positioning 20 15 Competitively priced for premium rice, appealing to health-conscious consumers. MarketWatch, EconomicTimes
Competition 10 3 Faces strong competition from established brands in the premium rice segment. BusinessInsider, Forbes
Use-case Advantage 5 3 Ideal for traditional dishes, but limited in broader culinary applications. FoodNetwork, TasteOfHome
Final Market Score 100 66/100 (3.30/5) A promising regional rice option with strong flavor but faces brand competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers unique features like regional authenticity and health benefits.
    Sources: ConsumerReports, FoodSafety
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Worth2Deal is gaining recognition but lacks the strong heritage of established brands.
    Sources: IDC, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Rice remains a staple in Indian households, with increasing demand for regional varieties.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for premium rice, appealing to health-conscious consumers.
    Sources: MarketWatch, EconomicTimes
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the premium rice segment.
    Sources: BusinessInsider, Forbes
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for traditional dishes, but limited in broader culinary applications.
    Sources: FoodNetwork, TasteOfHome
Summary
A promising regional rice option with strong flavor but faces brand competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.399.00 Rs.429.00

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Worth2Deal Kerala Special Red Matta Rice 2 kg pack | Palakkadan 2000 Grams | Unda matta ari| Matta Arasi |

Estimated Delivery: 2-3 days
In Stock COD

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Rs.399.00 Rs.429.00