Pure & Sure Whole Wheat Flour 2Kg

0 reviews

Smart Rank ⓘ 77/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% whole wheat flour, no added maida for a natural, wholesome diet
Freshly milled from organic farms for high quality and better taste
Rich in iron, zinc, protein for a nutritious meal
Organic, chemical-free option suitable for all age groups

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong contender in the organic flour segment with competitive pricing and high nutritional value.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	636
Total / Avg	4.20★	636

Consensus: 4.20★ from 636 total reviews

Rs.160.00 Rs.160.00

Best price from

Amazon.in

Key Features

Category	Food
Weight	2 Kg
Ingredients	100% whole wheat flour
Additives	No additives or chemicals
Nutritional Benefits	High in iron, zinc & protein
Milling	Freshly milled from organic farms
Target Audience	Health-conscious individuals
Pros	High nutritional value, better taste, organic
Cons	Higher price, limited availability

Details

Key Features: - Made from 100% whole wheat flour, with no added maida - Freshly milled from organic farms, ensuring high quality - Rich in iron, zinc, and protein for a nutritious diet - Free from any additives or chemicals

For whom: This organic whole wheat flour is perfect for health-conscious individuals looking for a natural and wholesome alternative to regular atta. It is suitable for all age groups and dietary preferences.

Pros: - High nutritional value with essential minerals - Freshly milled for better taste and quality - Organic and chemical-free for a pure and healthy option Cons: - May be slightly more expensive compared to regular atta - Availability may be limited in some areas due to its organic nature

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets consumer demand for chemical-free, high-nutrient flours	GroceryToday
Brand Strength	20	18	Established brand known for quality organic products	Retail360
Category Momentum	20	15	Growing demand for organic flours in Indian market	Mintel
Price Positioning	20	10	Competitively priced for organic whole wheat flour segment	PriceWatch
Competition	10	8	Facing competition from other established organic flour brands	FoodBiz
Use-case Advantage	5	5	Versatile flour suitable for various Indian recipes	HomeChef
Final Market Score	100	76/100 (3.80/5)	Strong contender in the organic flour segment with competitive pricing and high nutritional value.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Meets consumer demand for chemical-free, high-nutrient flours

Sources: GroceryToday
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand known for quality organic products

Sources: Retail360
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for organic whole wheat flour segment

Sources: PriceWatch
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established organic flour brands

Sources: FoodBiz
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile flour suitable for various Indian recipes

Sources: HomeChef

Summary

Strong contender in the organic flour segment with competitive pricing and high nutritional value.

Quick Compare

Pure & Sure Whole Wheat Flour 2Kg

Rs.160.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value with iron, zinc, and protein
100% organic and free from additives and chemicals
Freshly milled, ensuring quality and taste

⚠️ What to Watch

Higher price compared to regular wheat flour
Some users report a coarser texture than expected
Limited availability in certain regions

Ruchi Daliya Digestive 500g

Rs.320.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value and good source of fiber.
Versatile ingredient for various dishes.
Convenient packaging in a pack of 4.

⚠️ What to Watch

Some customers reported inconsistent grain quality.
Packaging may not be resealable, leading to storage issues.
Taste may not appeal to everyone.

Nature Fresh Chakki Atta Superior 10 kg

Rs.530.00

⭐ Reviews Summary

✅ What Users Love

Good taste and aroma
High quality flour
Value for money

⚠️ What to Watch

Packaging could be improved
Some users found it slightly coarse
Not suitable for all types of Indian breads

Urban Platter Almond Flour 500g

Rs.550.00

⭐ Reviews Summary

✅ What Users Love

High quality and fine texture for baking and cooking.
Gluten-free and low-carb, suitable for various diets.
Versatile ingredient for keto-friendly recipes.

⚠️ What to Watch

Higher price compared to regular flour options.
Some users report a slightly bitter taste.
Packaging may not be resealable, leading to freshness issues.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure & Sure Organic Whole Wheat Flour (Atta) 2Kg \| 100% Atta & No Maida \| Freshly Milled from Farms \| High in Iron, Zinc & Protein \| No Additives & Chemical Free\| 1 Kg each (Pack of 2) Estimated Delivery: 2-3 days In Stock	Rs.160.00 Rs.160.00 COD	GO TO STORE GO TO STORE
Pure & Sure Organic Whole Wheat Flour (Atta) 2Kg \| 100% Atta & No Maida \| Freshly Milled from Farms \| High in Iron, Zinc & Protein \| No Additives & Chemical Free\| 1 Kg each (Pack of 2) Estimated Delivery: 2-3 days In Stock COD