Pillsbury Soft Wheat Atta - 5kg

0 reviews

Smart Rank ⓘ 73/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy soft and fluffy rotis for up to 12 hours with Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta
High-quality 5kg pack ensures you have an ample supply of premium whole wheat atta for your family
Experience the authentic taste of Madhya Pradesh Sharbati wheat in every bite of your homemade rotis
Make healthy and delicious meals effortlessly with this premium whole wheat atta from Pillsbury Gold

Market-Based Score (India)

66/100 (3.30/5)

Decent

Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	1,059
Total / Avg	4.20★	1,059

Consensus: 4.20★ from 1,059 total reviews

Rs.280.00 Rs.406.00

Best price from

Amazon.in

Key Features

Category	Whole Wheat Atta
Weight	5kg
Softness Duration	Up to 12 hours
Source	Sharbati wheat from Madhya Pradesh
Nutrient Retention	Yes
Ideal For	Rotis and chapatis
Quality	Premium
Pros	Softness, Nutrient retention
Cons	Higher price, Limited availability

Details

This Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta is a premium quality flour made from the finest Sharbati wheat sourced from Madhya Pradesh. It is specially processed to retain the natural nutrients and ensure up to 12 hours of softness in your rotis and chapatis.

Key Features: - Made from Sharbati wheat from Madhya Pradesh - Specially processed for softness - Retains natural nutrients - Ideal for making rotis and chapatis - Comes in a 5kg pack

For whom: This whole wheat atta is perfect for anyone looking to make soft and delicious rotis and chapatis at home. It is suitable for households looking for a high-quality flour that retains the natural goodness of wheat.

Pros: - Premium quality flour - Retains natural nutrients - Ensures soft rotis and chapatis - Sourced from Madhya Pradesh - Comes in a convenient 5kg pack

Cons: - Price may be higher compared to regular atta brands - Limited availability in some regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique proposition of up to 12 hours of softness sets it apart in the market	Hindu Business Line, Financial Express
Brand Strength	20	10	Pillsbury is a trusted brand known for quality and innovation in the flour category	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium quality whole wheat atta in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the premium quality offered, appealing to value-conscious consumers	Business Today, The Hindu
Competition	10	6	Facing competition from local and national brands offering similar premium whole wheat atta options	CNBC TV18, Financial Times
Use-case Advantage	5	5	Addresses the need for soft and fluffy rotis consistently, enhancing cooking experience	India Today, Outlook
Final Market Score	100	66/100 (3.30/5)	Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique proposition of up to 12 hours of softness sets it apart in the market

Sources: Hindu Business Line, Financial Express
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Pillsbury is a trusted brand known for quality and innovation in the flour category

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium quality whole wheat atta in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the premium quality offered, appealing to value-conscious consumers

Sources: Business Today, The Hindu
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from local and national brands offering similar premium whole wheat atta options

Sources: CNBC TV18, Financial Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for soft and fluffy rotis consistently, enhancing cooking experience

Sources: India Today, Outlook

Summary

Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.

Quick Compare

Pillsbury Soft Wheat Atta - 5kg

Rs.406.00

⭐ Reviews Summary

✅ What Users Love

Provides excellent softness for up to 12 hours after cooking.
High-quality whole wheat atta with good texture for various recipes.
Convenient 5kg packaging suitable for families.

⚠️ What to Watch

Some users report a slightly higher price compared to local brands.
Occasional complaints about inconsistent quality between batches.
May require more water than other brands for optimal dough consistency.

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta \| Upto 12 hours of Softness\| 5kg Estimated Delivery: 2-3 days In Stock	Rs.280.00 Rs.406.00 COD	GO TO STORE GO TO STORE
Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta \| Upto 12 hours of Softness\| 5kg Estimated Delivery: 2-3 days In Stock COD