Urban Platter Flax Flour 400g

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance your meals with Urban Platter Whole Ground Flax Seed Flour, a nutritious addition perfect for rotis and baking.
Packed with omega-3 fatty acids and fiber, this coarsely ground flour supports heart health and digestion.
Versatile and easy to use, it can replace traditional flours in various recipes, ideal for plant-based and gluten-free diets.
Enjoy a nutty flavor in your dishes while boosting your nutrient intake with this 400g pack of flax seed flour.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter's flax seed flour is a strong contender in the health-focused flour market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	261
Total / Avg	4.00★	261

Consensus: 4.00★ from 261 total reviews

Rs.220.00 Rs.250.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	400g
Texture	Coarsely ground
Nutrients	Omega-3 fatty acids, Fiber
Uses	Rotis, Baking
Flavor	Nutty
Dietary	Plant-based, Gluten-free
Pros	Nutrient-dense, Versatile, Unique flavor, Aids digestion
Cons	Slight aftertaste, Not suitable for nut allergies

Details

Urban Platter Whole Ground Flax Seed Flour is a nutritious and versatile ingredient that can be used in various recipes. It is made from whole flax seeds that have been ground into a fine powder, making it easy to incorporate into your daily meals.
Key Features: - Coarsely ground for a rustic texture - Excellent for making rotis and other baked goods - Contains essential nutrients like omega-3 fatty acids and fiber - Adds a nutty flavor to dishes
For whom: This flax seed flour is perfect for anyone looking to add more nutrients to their diet. It is especially beneficial for those following a plant-based or gluten-free diet, as it can be used as a substitute for traditional flours.
Pros: - Nutrient-dense and high in fiber - Versatile ingredient for various recipes - Adds a unique flavor to dishes - Helps with digestion and heart health Cons: - May have a slight aftertaste for some individuals - Not suitable for those with nut allergies
Overall, Urban Platter Whole Ground Flax Seed Flour is a great addition to your pantry for its nutritional benefits and culinary versatility. Try incorporating it into your favorite recipes for an extra boost of flavor and nutrients.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Coarsely ground flax seed flour is versatile for various baking needs.	Consumer Reports, Market Research
Brand Strength	20	14	Urban Platter is recognized for quality and health-oriented products.	Nielsen, Social Media
Category Momentum	20	15	Flour alternatives are gaining popularity in health-conscious segments.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but slightly higher than regular flours.	Retail Analysis, Market Watch
Competition	10	5	Facing competition from both traditional and organic flour brands.	Market Trends, Industry Reports
Use-case Advantage	5	4	Ideal for health-focused consumers looking for nutritious options.	Health Blogs, Consumer Insights
Final Market Score	100	66/100 (3.30/5)	Urban Platter's flax seed flour is a strong contender in the health-focused flour market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Coarsely ground flax seed flour is versatile for various baking needs.

Sources: Consumer Reports, Market Research
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and health-oriented products.

Sources: Nielsen, Social Media
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Flour alternatives are gaining popularity in health-conscious segments.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than regular flours.

Sources: Retail Analysis, Market Watch
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from both traditional and organic flour brands.

Sources: Market Trends, Industry Reports
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-focused consumers looking for nutritious options.

Sources: Health Blogs, Consumer Insights

Summary

Urban Platter's flax seed flour is a strong contender in the health-focused flour market.

Quick Compare

Urban Platter Flax Flour 400g

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value, rich in omega-3 fatty acids.
Versatile for various recipes including rotis and baking.
Good texture and flavor, enhances the taste of dishes.

⚠️ What to Watch

May clump if not stored properly.
Some users find it has a slightly gritty texture.
Short shelf life once opened, requires careful storage.

India Gate Basmati Rice 5kg

Rs.417.00

⭐ Reviews Summary

✅ What Users Love

High-quality basmati rice with excellent aroma and flavor.
Consistently long grains that cook well and remain fluffy.
Good value for money in a 5kg packaging.

⚠️ What to Watch

Some customers reported occasional broken grains in the package.
Cooking instructions may not yield desired results for all users.
Packaging could be improved for better resealability.

JIWA Makka Flour 1kg 1 kg

Rs.199.00

⭐ Reviews Summary

✅ What Users Love

High quality, gluten-free flour with a unique cold-pressed process.
Great taste and texture for various recipes, especially traditional dishes.
Healthy alternative to regular flour, rich in nutrients.

⚠️ What to Watch

Higher price point compared to regular flour options.
Limited availability in some regions or stores.
Some users reported a grainy texture in certain recipes.

Future Foods Glutinos Sticky Rice 900g - Sweet & Healthy

Rs.600.00

⭐ Reviews Summary

✅ What Users Love

Deliciously sweet flavor and great texture.
Gluten-free and healthy option for various diets.
Versatile for different recipes and cuisines.

⚠️ What to Watch

Can be more expensive compared to regular rice.
May require specific cooking techniques for best results.
Some users find it too sticky for their preference.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Whole Ground Flax Seed Flour, 400g (Alsi Powder, Coarsely Ground, Excellent for Rotis and Baking) Estimated Delivery: 2-3 days In Stock	Rs.220.00 Rs.250.00 COD	GO TO STORE GO TO STORE
Urban Platter Whole Ground Flax Seed Flour, 400g (Alsi Powder, Coarsely Ground, Excellent for Rotis and Baking) Estimated Delivery: 2-3 days In Stock COD