Patanjali Whole Wheat Flour - 5kg
Smart Rank ⓘ
73/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 100% organic whole wheat flour for a healthier choice
- 5kg pack size for long-lasting supply
- Affordable price at just $265
- High-quality bran included for added nutrition
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and product attributes position it well in the growing organic flour segment in India.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 258 |
Total / Avg | 4.30★ | 258 |
Consensus:
4.30★ from 258 total reviews
Key Features
Category | Organic Flour |
---|---|
Weight | 5kg |
Nutrients | Rich in fiber and nutrients |
Usage | Ideal for making rotis and Indian breads |
Pros | Organic and natural |
Pros | Nutrient-dense |
Cons | May be more expensive than non-organic alternatives |
Cons | Taste may differ from regular wheat flour |
Details
Patanjali Chakki Atta is made from whole wheat with bran, providing essential nutrients and fiber. This organic flour is perfect for making rotis, parathas, and other Indian breads.
Key Features: - Made from whole wheat with bran - Organic and natural - Rich in fiber and nutrients - Ideal for making rotis and Indian breads
For whom: This product is suitable for health-conscious individuals who prefer organic and natural ingredients in their daily diet. It is perfect for those looking to incorporate more fiber and nutrients into their meals.
Pros: - Organic and natural - Rich in fiber - Nutrient-dense - Ideal for making traditional Indian breads
Cons: - May be more expensive than non-organic alternatives - Some may find the taste slightly different from regular wheat flour
Key Features: - Made from whole wheat with bran - Organic and natural - Rich in fiber and nutrients - Ideal for making rotis and Indian breads
For whom: This product is suitable for health-conscious individuals who prefer organic and natural ingredients in their daily diet. It is perfect for those looking to incorporate more fiber and nutrients into their meals.
Pros: - Organic and natural - Rich in fiber - Nutrient-dense - Ideal for making traditional Indian breads
Cons: - May be more expensive than non-organic alternatives - Some may find the taste slightly different from regular wheat flour
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Organic certification and whole wheat with bran offer health benefits. | Euromonitor |
Brand Strength | 20 | 18 | Strong brand recognition and trust among Indian consumers. | Kantar |
Category Momentum | 20 | 15 | Growing demand for organic flours in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to other organic flour brands. | GfK |
Competition | 10 | 8 | Facing competition from local and international organic flour brands. | IRI |
Use-case Advantage | 5 | 5 | Versatile flour suitable for various Indian recipes. | Nielsen |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and product attributes position it well in the growing organic flour segment in India. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Organic certification and whole wheat with bran offer health benefits.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand recognition and trust among Indian consumers.Sources: Kantar -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic flours in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other organic flour brands.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from local and international organic flour brands.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile flour suitable for various Indian recipes.Sources: Nielsen
Summary
Strong brand and product attributes position it well in the growing organic flour segment in India.
Quick Compare

Rs.265.00
⭐ Reviews Summary
✅ What Users Love
- High quality and freshness of the flour
- Organic and healthy option for baking and cooking
- Good value for the quantity provided
⚠️ What to Watch
- Some users report a slightly coarse texture
- Packaging could be improved for better sealing
- Occasional issues with clumping or moisture absorption

Rs.143.00
⭐ Reviews Summary
✅ What Users Love
- High quality and natural product without artificial flavors.
- Rich taste and good texture, ideal for cooking.
- Pesticide-free, appealing to health-conscious consumers.
⚠️ What to Watch
- Higher price compared to regular rajma options.
- Limited availability in some regions.
- Packaging could be more eco-friendly.

Rs.91.00
⭐ Reviews Summary
✅ What Users Love
- Good quality beans
- Convenient packaging
- Value for money
⚠️ What to Watch
- Some customers received stale beans
- Packaging could be improved to prevent damage during shipping
- Inconsistent bean size

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Gluten-free option suitable for various dietary needs.
- Produces soft and fluffy rotis when cooked.
- Patented cold-pressed process retains nutrients.
⚠️ What to Watch
- Higher price point compared to regular flour.
- May require adjustments in cooking time and water ratio.
- Some users report a slightly gritty texture.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Patanjali Chakki Atta, Whole Wheat with Bran, Genhu ka Atta, Organic Flour - 5kg Estimated Delivery: 2-3 days
In Stock
|
Rs.243.00 Rs.265.00 COD
|
GO TO STORE GO TO STORE |
Patanjali Chakki Atta, Whole Wheat with Bran, Genhu ka Atta, Organic Flour - 5kg Estimated Delivery: 2-3 days
In Stock
COD
|