Patanjali Whole Wheat Flour - 5kg

0 reviews

Smart Rank ⓘ 73/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% organic whole wheat flour for a healthier choice
5kg pack size for long-lasting supply
Affordable price at just $265
High-quality bran included for added nutrition

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product attributes position it well in the growing organic flour segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	258
Total / Avg	4.30★	258

Consensus: 4.30★ from 258 total reviews

Rs.243.00 Rs.265.00

Best price from

Amazon.in

Details

Patanjali Chakki Atta is made from whole wheat with bran, providing essential nutrients and fiber. This organic flour is perfect for making rotis, parathas, and other Indian breads.

Key Features: - Made from whole wheat with bran - Organic and natural - Rich in fiber and nutrients - Ideal for making rotis and Indian breads

For whom: This product is suitable for health-conscious individuals who prefer organic and natural ingredients in their daily diet. It is perfect for those looking to incorporate more fiber and nutrients into their meals.

Pros: - Organic and natural - Rich in fiber - Nutrient-dense - Ideal for making traditional Indian breads

Cons: - May be more expensive than non-organic alternatives - Some may find the taste slightly different from regular wheat flour

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic certification and whole wheat with bran offer health benefits.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Kantar
Category Momentum	20	15	Growing demand for organic flours in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other organic flour brands.	GfK
Competition	10	8	Facing competition from local and international organic flour brands.	IRI
Use-case Advantage	5	5	Versatile flour suitable for various Indian recipes.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and product attributes position it well in the growing organic flour segment in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Organic certification and whole wheat with bran offer health benefits.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Kantar
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other organic flour brands.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from local and international organic flour brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile flour suitable for various Indian recipes.

Sources: Nielsen

Summary

Strong brand and product attributes position it well in the growing organic flour segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Patanjali Chakki Atta, Whole Wheat with Bran, Genhu ka Atta, Organic Flour - 5kg Estimated Delivery: 2-3 days In Stock	Rs.243.00 Rs.265.00 COD	GO TO STORE GO TO STORE
Patanjali Chakki Atta, Whole Wheat with Bran, Genhu ka Atta, Organic Flour - 5kg Estimated Delivery: 2-3 days In Stock COD