Earthen Story Multigrain Atta 5kg
Smart Rank ⓘ
69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Certified organic multigrain atta with 40% millet flour for a nutritious and wholesome diet
- Stone ground for authentic taste and texture, ensuring high quality and purity
- Contains ragi, jowar, bajra, barley flour, and kala chana atta for added health benefits
- 5kg pack offers great value for money, perfect for families or individuals seeking a balanced diet
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic multigrain atta with diverse grains holds strong potential in the Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4★ | 553 |
Total / Avg | 4.00★ | 553 |
Consensus:
4.00★ from 553 total reviews
Key Features
Category | Food |
---|---|
Weight | 5kg |
Ingredients | Millet flour, Ragi flour, Jowar flour, Bajra flour, Barley flour, Kala Chana atta |
Organic | Yes |
Gluten-Free | May contain traces of gluten |
Nutritional Benefits | Rich in fiber and essential nutrients |
Texture | Stone ground |
Usage | Versatile for various recipes |
Details
Key Features: - Certified organic multigrain atta with 40% millet flour - Stone ground for better texture and nutrition - Made with 100% whole grains including ragi flour, jowar flour, bajra flour, barley flour, and kala chana atta - Rich in essential nutrients and fiber for a healthy diet
For whom: - Health-conscious individuals looking for a nutritious alternative to regular flour - Those looking to incorporate a variety of whole grains into their diet - Individuals with gluten sensitivities looking for a gluten-free option
Pros: - Made with organic ingredients for a healthier option - Rich in fiber and essential nutrients from a variety of whole grains - Stone ground for better texture and flavor - Versatile and can be used for various recipes
Cons: - May have a different texture compared to regular flour - Not suitable for those with severe gluten allergies as it may contain traces of gluten
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Wide variety of grains including millet, ragi, jowar, bajra, barley, and kala chana appeals to health-conscious consumers | Retail360 |
Brand Strength | 20 | 10 | Established brand with strong reputation for organic products | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for organic multigrain atta in Indian market | Mintel |
Price Positioning | 20 | 8 | Competitively priced compared to similar organic multigrain atta products | Grocery Times |
Competition | 10 | 10 | Facing moderate competition from other organic multigrain atta brands | Market Watch |
Use-case Advantage | 5 | 5 | Versatile for making various Indian breads and dishes | Food Trends |
Final Market Score | 100 | 66/100 (3.30/5) | Organic multigrain atta with diverse grains holds strong potential in the Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Wide variety of grains including millet, ragi, jowar, bajra, barley, and kala chana appeals to health-conscious consumersSources: Retail360 -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with strong reputation for organic productsSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic multigrain atta in Indian marketSources: Mintel -
Price Positioning 8/20
Weight: 20Contribution: 8Rationale: Competitively priced compared to similar organic multigrain atta productsSources: Grocery Times -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other organic multigrain atta brandsSources: Market Watch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile for making various Indian breads and dishesSources: Food Trends
Summary
Organic multigrain atta with diverse grains holds strong potential in the Indian market.
Quick Compare

Rs.950.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value with a blend of multiple grains and millets.
- Stone ground process retains natural flavors and nutrients.
- Organic certification assures quality and safety for health-conscious consumers.
⚠️ What to Watch
- Higher price point compared to regular atta options.
- Some users report a coarser texture than expected.
- Limited availability in certain regions or stores.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fine texture for better dough consistency.
- Good taste and flavor in various dishes.
- Consistent performance in cooking and baking.
⚠️ What to Watch
- Higher price compared to other atta brands.
- Availability issues in some regions.
- Packaging could be more durable to prevent spillage.

Rs.2,500.00
⭐ Reviews Summary
✅ What Users Love
- High-quality organic millets with no additives.
- Variety pack offers diverse nutritional benefits.
- Sourced from Karnataka, supporting local farmers.
⚠️ What to Watch
- Some users reported a higher price compared to conventional grains.
- Packaging could be improved for better resealability.
- Limited availability in certain regions.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Earthen Story Certified Organic Multigrain Atta 5kg with 40% Millet flour | Stone Ground, 100% Whole Grain Organic Atta with Ragi flour Jowar flour Bajra flour Barley flour Kala Chana atta Estimated Delivery: 2-3 days
In Stock
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Rs.799.00 Rs.950.00 COD
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GO TO STORE GO TO STORE |
Earthen Story Certified Organic Multigrain Atta 5kg with 40% Millet flour | Stone Ground, 100% Whole Grain Organic Atta with Ragi flour Jowar flour Bajra flour Barley flour Kala Chana atta Estimated Delivery: 2-3 days
In Stock
COD
|